According to the company’s latest year-end Zeitgeist a “glimpse of what has been on our collective consciousness” in the past year “ social networking sites http://badoo.com/, http://www.facebook.com/” and http://www.hi5.com and video sharing sites http://www.dailymotion.com/ and http://www.youtube.com/were top of mind in 2007.
Apple’s iPhone, Time‘s Invention of the Year, is in the top spot on this list. The “genuine handheld, walk-around computer” is also on the list of most popular news searches in 2007.
Other search terms on the list of fastest climbers are the virtual worlds http://secondlife.com, http://www.webkinz.com/, http://www.webkinz.com/, http://www.clubpenguin.com/, and http://www.ebuddy.com/.
Online related search terms on the list of those that have lost favour include the peer-to-peer file sharing site http://www.kazaa.com/us/index.htm and the online community http://www.xanga.com/
In the USA an online related term made the top three on the list of most popular “What is…?” questions web surfers asked Google. “What is RSS (Rich Site Summary of Really Simple Syndication)?” was the third most popular such question. The most popular was: “What is love?”, followed by “What is autism?”.