The cellphone giant said it planned to stream Yebo Radio, an internal radio station with former Talk Radio 702 presenter Tom London as station manager, to cellphones, but would not be more specific than to say it would happen “in the future”.
Chief communications officer Dot Field said Yebo Radio had been designed “to entertain Vodacom staff as well as customers shopping at Vodaworld, any of Vodacom’s retail outlets and Vodacom walk-in customer care centres”. It “is destined to be” streamed to cellphones.
According to Field the station, which was launched on 3 November last year, offers music from 08:00 tot 21:00.
Field would not be drawn on what the service will cost customers, how the station will generate income or what the size of Vodacom’s investment in the project is.
“As Yebo Radio is a new entertainment offering from Vodacom, we are unfortunately not in a position to elaborate further,” she said.
Vodacom would not say what it plans for its 3G TV service in 2008 or how the expected launch of a DVB-H (Digital Video Broadcast Handheld) cellphone TV service might impact on Vodacom’s service.