Sight Magazine, published by independent publisher Grant Brazer, appear to have shut up shop. This after Intelligence Publishing !_LT_U href=”/themedia/view/themedia/en/page7330?oid=6845&sn=Detail” target=_blank mce_href=”/themedia/view/themedia/en/page7330?oid=6845&sn=Detail”halted!_LT_/U the publishing of Intelligence and Windows Live earlier this year.
The magazine!_LT_EM !_LT_/EMbegan publishing in late 2006 Ã¢Â€Â“ on a bi-monthly basis and then a monthly basis. It was free, being distributed to homes in northern Johannesburg and later in Expert Stores and at certain Spar shops.
The idea behind the magazine was to demystify technology and show how it practically fitted into people’s lifestyles, covering technology across the spectrum, from cellphones and laptops to home appliances and technology in cars in an easy reading format.
Brazer’s thinking had been that subscriptions were no longer an accurate way of measuring readership, given that some who subscribe to magazines don’t read them. He also believed that with the growth of the internet, where most content is free, paid-for content was becoming a thing of the past.
While Brazer said he was not ready to comment on whether the magazine was closing down, Sight Magazine‘s offices had been vacated. The question is whether Brazer will be able to find funding to continue with the magazine or whether he will cease publishing for good.
Meanwhile, a potential advertiser in CIO Africa, published by Avusa, has been told the magazine’s next edition would not be published as planned.
Both the editor, Duncan McLeod, and the business manager, Jocelyn Bayer, previously refused to comment about the future of the publication. They, however, did not deny that Avusa would no longer be publishing the title.
CIO Africa has been published since 2004 under licence from the International Data Group, according to the !_LT_U href=”http://www.idg.com/www/HomeNew.nsf/docs/2000_2005″ target=_blank mce_href=”http://www.idg.com/www/HomeNew.nsf/docs/2000_2005″IDG’s website!_LT_/U. According to CIO Africa‘s rate card, 18,000 copies were distributed to subscribers to Financial Mail and 1,000 were made available on shelf.