Why did you accept the position?
The local magazine industry is a vibrant and progressive one that offers products that can compare with the best the rest of the world has to offer. Maybe I can make a contribution in this regard.
What should the association’s role be?
It should be a forum where we discuss and act upon issues of common interest, assist and develop training across all the activities related to the industry, promote and celebrate excellence, keep track of what is happening in the rest of the world, and share ideas and best practice that is relevant to all members.
In February, MPASA asked members if they would agree to a 15 percent increase in membership fees, as the organisation had experienced “budgetary deficiencies”.
What is the status of MPASA’s financial health?
It’s not at a level we want it to be.
What is the extent of the deficiency?
I guess this is something we should rather share with members.
What has been decided with regard to an increase in membership fees?
We will decide on a possible increase later in the year.
What caused the deficit (some commentators claim MPASA used to run on a surplus)?
It’s too early to comment.
How does MPASA plan to overcome the deficiency?
By managing cash flow and ensuring that expenses do not exceed the revenue.
Could MPASA close down as a result of this?
Aside from the “budgetary deficiencies”, with which challenges is the association faced?
Ensuring that the association offers real value to its members.
What would you like to change and/or improve during your term?
I would like to see all the magazine publishers actively involved in promoting the well-being of the industry. It must be an industry that young people aspire to work in.
This Q&A first appeared in !_LT_EMThe Media!_LT_/EM magazine (July 2008).