The team that powers Men’s Health will cease publication of its international men’s title Best Life in April.
Best Life, in conjunction with its American partner Rodale Inc., was launched in May 2007. The title reflected a year-on-year drop in circulation from 18,766 to 13,851 (Audit Bureau of Circulations: July to December 2008).
Editor, Jason Brown, says Rodale Inc. is discontinuing the title, so the South African version is closing. “It came as a big shock to us. The economic crisis in the USA is affecting media in a number of ways. The advertising market has changed throughout the world. The title just wasn’t meeting its internal benchmark.”
Brown says it “is still to be decided” what will happen to the ten staffers at Best Life.
The last issue of the American counterpart will be available in May.