Associated Magazines has announced that it will be publishing “the world’s most trusted magazine brand”, Good Housekeeping, in English and Afrikaans, with the Afrikaans version titled Goeie Huishouding, in the second half of 2011.
Good Housekeeping is recognised for its long-standing “tried and tested” reputation. Initially published in the US in 1885, Good Housekeeping now boasts 11 international editions worldwide, in six different languages; the Afrikaans edition, Goeie Huishouding will be the seventh new language edition.
The local edition, like its market-leading international counterparts, will bring women practical and inspiring content in the following areas: Good Housekeeping; Good Health; Good Food; Good Looks; Good Advice; Good Reads; Good Buzz; and The Goods (a “buy smart” guide).
“Associated Magazines, with whom we already publish Cosmopolitan and O, The Oprah Magazine in South Africa, is a world-class partner and we’re pleased to be bringing the venerable Good Housekeeping brand to a new audience of women looking for credible, time-tested advice and information that will help them run their busy lives,” said Duncan Edwards, president & CEO, Hearst Magazines International.
“We are extremely excited about launching Good Housekeeping in South Africa, including an Afrikaans version,” says Julia Raphaely, managing director of Associated Magazines. “Our recent research has shown that there is still a significant gap in the market for an authentic women’s magazine to help the modern woman manage her home, health, self and family efficiently in such a way that she has the time and freedom to realise her own projects and ambitions.”
“Good Housekeeping is underpinned by the Good Housekeeping Research Institute and the iconic Good Housekeeping Seal, practically bringing to life the ‘tried, trusted and tested’ philosophy, in print, across our digital platforms and through events,” adds Raphaely.
Good Housekeeping and Goeie Huishouding will be published under license from Hearst Magazines International and will complement the existing titles in Associated Magazines’ stable including Cosmopolitan, House and Leisure, Marie Claire and O, The Oprah Magazine.