Outdoor advertising innovators, AdReach, found an interesting way to encourage guests to enter a competition at its recent VIP launch in Johannesburg by using Facebook, and their guests’ friends, to take the prizes to a whole new level.
Developed by Fikelela Marketing Solutions, with Popimedia, it used Facebook to register guests wanting to be eligible for the grand prize. By gaining the permission of guests, ADreach was able to connect with their friends on Facebook – resulting in a video clip being sent out to an impressive 95 000 people.
That said, it was an impressive array of prizes up for grabs at the event: three trips to Mauritius worth R30 000 each, four Rado watches worth R10 000 each, limited edition Christina Van Loveren wine sets and Schwarzkopf hampers.
And the point of it all? The company wanted to showcase its innovations to the 620 guests invited to watch The Parlotones, included Chix with Stix, First project, Koldproduk, and DJ Spiro. Said ADreach National Sales Manager, Mark Castel,
“The event showcased the progress ADreach has made in product innovation and improved systems to enable us to provide a truly leading service to our clients. It was also an awesome opportunity to let our hair down and party with our clients, which we certainly did”.
The innovation didn’t end with the Facebook competition. Guests were treated to a goodie bag made from recycled ADreach Supalite ads, which benefits both the environment and the craftspeople it provides employment for. Inside the bag was a top of the range set of Schwarzkopf hair care products – designed to leave the guests with a lasting impression.