The Newspaper Advertising Bureau (NAB) has welcomed the latest ABC certified newspaper results, which show an impressive 165% verified free distribution increase over the past 14 years and a 150% increase in circulation over the same period for its sold community newspaper portfolio.
“We’re obviously thrilled with the latest ABC results which are testament to the stability of the medium. Coupled with geographic relevance and editorial content tailored to each community make up of race, lifestyle and life stages, consumers can’t get this type of community news anywhere else and that’s just one reason why community newspapers are here to stay,” said Gill Randall, NAB’s Joint MD.
NAB believes community newspapers are one form of print media that is here to stay. The figures and steady growth of this medium is evident in the latest first Quarter Release by the Audit Bureau of Circulations of South Africa, showing a stable performance for community newspapers over the past four years, and increased revenue growth when compared to all weekend and daily newspapers.
NAB represents 140 community newspapers in South Africa and a further 20 throughout Africa, and puts emphasis on providing insights into consumer behavioural patterns. In conjunction with Caxton CTP, the company also funds ROOTS research (managed by TNS Research Surveys), the largest urban survey conducted within South Africa, allowing advertisers, clients, retailers and agencies alike to examine markets at a suburban level.