In a crucial bid to boost media education in South Africa, Wag the Dog Publishers, in association with the Advertising Media Forum, raised R240 000 at the AMF Mystery Masters Golf Day on March 29 at the Wanderers Golf Course.
Funds will be directed toward the AMF Media Masters Development Drive – a media educational programme aimed at retaining the best talent in the industry as well as cementing commitment to a sector that furthers the crucial ideals of democracy and development.
“The purpose of the golf day was to further the training and education of rising stars in the media industry. We strongly believe that South Africa’s rich media talent pool should be developed so that high standards are upheld well into the future,” Sandra Gordon, CEO of Wag the Dog Publishers, said.
The AMF Mystery Masters Golf Day had a wide array of sponsors including Daily Sun, Provantage, Avusa, The Media Shop, Mnet, DSTV, CommutaNet, Oracle Airtime Sales, NAB, the Citizen, ETV, Brand Bar, Mindshare, Ads24, TGI and Independent Newspapers.
Golf course holes, ‘mystery’ boxes for auction and branding were all sponsored.
The entertaining evening auction was presented by Jeremy Mansfield and star auctioneer, Jof van Reenen.
“It was a rewarding day with over 100 golfers supporting the initiative. The AMF Mystery Masters, only in its first year, will add tremendously to the future and viability of the media landscape and we hope that charity events will be held in a similar fashion for many years to come,” said Paul Middleton, AMF chairman.
Details of the recipients of the media masters development programme will be presented at the end of June.
Photo, from left. Sandra Gordon, Paul Middleton and Tanya Schreuder