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    Good points. Though I’m wondering how they were even able to send out text messages without the opt out language. Using non-opt-in phone numbers, not supplying opt-out information, and sending messages in the middle of the night are certainly not best practices.

    St. Louis Mobile Marketing

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    Brand image is everything, and so is first impression.  If I purchased a company’s SMS platform, and later found out that they didn’t have an opt out option (which obviously wouldn’t happen), I would be very upset.  

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