CYBERTORIAL: The heartbeat of Limpopo’s hottest frequency Capricorn FM is its listeners. And this season Capricorn FM will continue to wrap its warm winter blanket of care around those who need it, says marketing manager Lerato Molete.
Broadcasting in the province’s five districts – Capricorn, Vhembe, Waterberg, Mopane and Sekhukhune – Limpopo’s first commercial radio station has a heart for its teens and children.
With over 1.2 million loyal listeners garnered in four years, Capricorn FM has made it a mission to improve the lives of many in Limpopo.
Molete says under the ‘Capricorn FM cares about leaders of the future’ initiative, the station with business and listeners, have embarked on charity projects which impact on the lives of those in Limpopo.
In 2008 the station treated over 1 000 children from rural regions in the province to the Lion King stage show in Johannesburg.
Over R1.2 million in airtime has been donated to Child-line Limpopo over the past three years.
“Since 2008, during winter, we have raised cash for over 50,000 blankets distributed in the province, with 90% of the beneficiaries being children’s homes,” said Molete.
Beneficiaries of blankets have included Phuthang Drop-In Centre, Polokwane Place of Safety, Samaritan Huis, Takalani Children’s Home, Home Tekna, Buela Children’s Home, Abraham Kriel Children’s Home, Huisetekner, Thohoyandou Children’s Home, Ngwana Huis, Little Oakes Children’s Home, Thushang – Pfunani Disabled Project, the Salvation Army, the Jesuit Refugee Service Limpopo, Huisetalier, Irish Place of Safety, Epilepsy South Africa – Limpopo Branch, Reakgona Centre and Soul Soup.
Molete says there is no end to the giving for the station with a heart as big as its listenership.
They have also sponsored a Jojo tank to Reakgona Centre, handed over a Wendy House to Pontsho Disability Centre and held a Christmas party in December 2010.
When Capricorn FM won R500 000 from Vodacom for getting the highest number of SMS’s during the 2010 FIFA Soccer World Cup, they donated the entire amount to charity. The Umephi-Ngoana Huis, Takalani Childrens Home, Mantedi Childrens Home, Samaritan House for Children and Pontsho Disability Centre – Children, all got R100 000 each.
Over R10 000 was donated to Takalani Childrens and R10 000 to Epilepsy SA – Limpopo both with Shoprite in December 2009.
As a fast-growing, regional broadcaster, Molete says the station is committed to helping and making a difference in Limpopo.
Thus Capricorn FM, along with its caring partners and supporters, is committed to uplifting communities and spreading cheer in Limpopo.