Business Day and the Financial Mail are South Africa’s top business media brands, according the Sunday Times’ Top Brands Survey. The financial publications came out tops after the research team interviewed 400 senior business people –including CEOs, CFOs and COOs –.
“We’re delighted that our brands are entrenched amongst the people who matter in this country,” said BDFM marketing manager, Tshego Malinga.
“The survey shows clearly that decision makers in the business world, who are busy people and will invariably go straight to the best sources of news and analysis, regard Business Day and Financial Mail as their media products of choice.”
TNS Research Surveys’ CATI system is used by the annual Sunday Times Top Brands Survey to poll thousands of South Africans from all walks of life on which brands they use and those they aspire to use.
BDFM’s brands were rated under the business-to-business category, and respondents were from companies of all sizes. The result of these interviews was that with an index score of 79.56 – 9.5 points ahead of its nearest rival – Business Day has been named South Africa’s best business newspaper. Similarly, the Financial Mail scored 72.91, more than 10 points higher than the second-placed business magazine, to clinch the business magazine category.
And that is good news not only for BDFM and its stable, says Malinga, but advertisers as well.
“Advertisers who wish to reach our country’s top-tier business audience with their messages need look no further than Business Day and the Financial Mail – their target market is right there,” she said.