Daily Sun readers were today bombarded with a campaign all about the whites. “I’m jealous of the whites next door.” And “Whites are suffering.” But it’s not about a new white right group. In fact, it’s exhorting Daily Sun readers to be ‘whiter’ than everyone else…
“It is possible that you are the whitest person you know right now, even if your name is Tshabalala,” says Diane Fraser, Business Unit director at JWT Johannesburg.
The ‘white’ campaign is actually a new series of advertisements by Surf that is targeting Daily Sun readers with a humorous and edgy angle from today with copy that is intended to emphasise the unique whitening capabilities of Surf.
“Surf is the Number one washing powder for guaranteed whiteness and it’s back with a new campaign that is sure to get tongues wagging as we encourage Daily Sun readers to be ‘whiter’ than everyone else,” says Fraser.