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  1. 1

    Brian Mungei

    True Richard…its amazing how everyone agrees that mobile is the way to go for Africa in terms on technology and communication but at the same time, no one takes this into consideration during the the development of email marketing campaigns. 
    SMS-to-email, the penetration of BB (push email feature) and other smart phones means less use of direct mobile browsers such as Opera Mini >> meaning a more focused content strategy that is based on the consumer access channels (rather than distribution) should be formulated..

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