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    John Goslino

    A more engaged and better defined audience delivered by community radio programs is a major attraction for advertisers, private and public.  Community radio should however seek to implement multiple and creative funding sources to reduce risk, and not rely too heavily on advertising. A useful book called Participative Marketing for Local Radio by Dennis List provides lots of ideas for stations to adopt to secure their future, refer http://www.audiencedialogue.net/pmlr.html  

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