The Advertising Media Association of South Africa (AMASA) is hosting a panel discussion with the the Media Development and Diversity Agency (MDDA) the next month so as interrogate the pending community advertising legislation.
The Government Communication and Information Systems (GCIS) is suggesting that five percent of any community media ad spend must be committed to a predetermined list of media, as defined by MDDA.
How will being forced to use advertising that wouldn’t normally be selected affect media strategy and planning? How has the GCIS defined community ad spend? What are the benefits to the industry? How have these media owners qualified to be on the predetermined list?
The forum will take place on Wednesday, February 1. The MDDA will present their case around the pending legislation. This will be followed by a Q&A session open to the audience. Following the forum, the MDDA will take sentiments of the industry back to the GCIS as a suggested way forward.
Seats are limited so AMASA suggests arriving early to secure a seat. Remember to bring along your business card for the monthly lucky draw of R1000!
Date: Wednesday 1 February 2012
Venue: SterKinekor, Preview Theatre, Primovie Park, 185 Katherine Street, Sandton
Time: 4:00pm for 4:30pm