Brandhouse has launched the 2012 Responsible Drinking Media Awards. Now in its second year, these awards recognise journalistic efforts in supporting, promoting and contributing to the responsible drinking agenda and ultimately to helping change consumer behaviour.
“brandhouse is deeply committed to responsible drinking and support various interventions driving this important message. The brandhouse Responsible Drinking Media Awards, the first initiative of its kind in the country, forms part of our ongoing efforts to inform and raise consumer awareness about the potentially devastating effects of alcohol abuse,” says Gerald Mahinda, MD of brandhouse.
The objective of the awards is to encourage journalists to use their individual approach and messaging influences to shape perceptions and behaviour around drunk driving, as well as other alcohol abuse-related issues such as under-age drinking, fetal alcohol syndrome (FAS) and binge drinking.
For more information on the 2012 brandhouse Responsible Drinking Media Awards and how to enter, go to www.brandhouse.co.za or email entries to firstname.lastname@example.org. Entries close at 12pm on April 30, 2012