The new ‘baby’ Range Rover – designed in partnership with Victoria Beckham – is off on a four-month-long road trip, with a difference. With the help of Mall Active, the mini off-roader is touring malls around the country so as to give fashion conscious consumers a squizz at it’s good looks and great body.
The road show kicked off in Cape Town’s over the holiday period, but has now moved up-country and as from February, the display will make its appearance at Sandton, Eastgate Melrose Arch and Design Quarter in Johannesburg, as well as in the Menlyn, Woodlands and Brooklyn shopping centres in Pretoria.
The activation consists of exhibiting the vehicles with ambassadors equipped with informational iPads to assist consumers. To echo the modern aspects of the Evoque, all information relating to the vehicles are presented to consumers on the interactive iPads, including specifications, features, colour options, trim options, picture galleries and the all-important pricing.
“By utilising modern technology such as iPads with 3G, we were able to instantly email interested consumers the Evoque brochures, book a test drive on the spot or arrange for a dealer in their area to contact them,” says Travis Brown, Mall Active’s GM.“After just six activations, Range Rover had secured 722 actionable leads.”