It’s time to enter the 2012 FAIRLADY Consumer Awards. The powerful punch factor of the awards, renowned for their fairness, accuracy and identification of the best products on the shelf, has led to record increases every year in the number of entrants. FAIRLADY has broadened the scope of the awards by more than doubling the number of categories.
“The number of entries received last year is a direct testament to the weight of the award in today’s busy consumer marketplace,” says FAIRLADY editor, Suzy Brokensha. “The FAIRLADY Consumer Awards have earned a widespread reputation for providing honest, fair and valuable product comparisons, and that influential stamp of approval is a key motivator for entrants.”
With the introduction of new categories including Best Pet Product (toys and grooming), Best Toys for Children and Best Cap Classique — now 20 in total — there are more opportunities than ever for great South African products to be recognised, says Brokensha.
The panel of judges tasked with the tough job of rigorously trying, tasting and selecting the finalists include FAIRLADY editor Suzy Brokensha and FAIRLADY speciality editors Elizabeth Atmore (health), Justine Kiggen (food), Sally Kramer and Tasneem Larney (consumer). In addition, each category will have at least two speciality judges.
The awards are open to all FMCG products and entries will be processed through the http://testhouse.fairlady.com online hub.
“We also have a reader competition attached to the voting process for the Reader’s Favourites Survey. The awards wouldn’t be the same without input from our readers, who are on the ground, actively using and experiencing the products every day. The competition acknowledges the critical value of word-of-mouth, which plays a major role in consumer decision-making,” says Brokensha.
So if you would like to shout out your favourite doggie-friendly brush as the Best Pet Grooming product, or vote for the latest low-fat lunchbox treat or must-have for your arsenal of cleaning products, go to www.testhouse.fairlady.com