A panel of Creative Circle judges has chosen the winning team to South Africa in the International Cannes Young Lions competition. Euro RSG’s Roberto Adamo (art director) and Willie Struwig (copywriter) produced a thought-provoking and highly relevant print poster for this year’s beneficiary charity project, Vision Mission.
The simple execution of the advert resounds with the frustration thousands of South African children with degenerative sight conditions would experience when attempting to enjoy the magic of cinema. Roberto explains: “We were both sitting outside, came up with the idea and quickly scamped it out on a call sheet. We tried not to over think it too much and just went with it, keeping it as simple as possible.”
Sponsored by Cinemark, the pair will jet off to Cannes in June to compete against the world’s best prevailing advertising talent in the print category of the Young Lions competition.
Giran Adams and Jenny Glazier represented The Jupiter Drawing Room Cape Town with their artwork which earned them second place, with Net#work BBDO’s Johannesburg team, Emma-Jane Harbour and Chumani Mthotshi, claiming third place.