Rapport’s newly revamped Sunday magazine makes its debut this weekend. With a hot new look and content to match, MY TYD, published by New Media, is in a glossy A4 format and will be a regular insert in the popular newspaper.
“Rapport editor Bokkie Gerber felt it was time for a contemporary version of MY TYD that speaks more to today’s readers, and admired the concept we’d developed and executed for City Press,” said New Media’s business development director, Andrew Nunneley.
New Media’s experience in producing i Magazine, City Press’ lifestyle-oriented consumer magazine insert, has been complemented by the appointment well-known Afrikaans journalist Elmari Rautenbach as editor of MY TYD. Rautenbach brings to the weekly title a fresh eye and love of culture along with years of experience with publications such as INSIG, Drum magazine and Media24’s Afrikaans daily newspapers.
She has already recruited a host of contributors, from award-winning journalists to South African personalities, who fill the magazine’s pages with profiles of interesting people, and the latest in trends, technology, culture and sport.
“MY TYD will be a breath of fresh air for today’s Afrikaans reader,” says Rautenbach. “What better way to start the week than with your Sunday coffee and a delicious entertaining read filled with the latest in South African culture and lifestyle – so good you’ll want to stretch it out over the week to come!”
The first issue hits the road with a four-page cover story on two award-winning writers and adventurers: Johan Bakkes and Dana Snyman. Bakkes, who comes from a family of travel writers and dreams of riding every train in the world, and Snyman, whose humour and observations bring ‘the South African road trip’ to life, talk to journalist Erns Grundling about why travel stories matter.
Like i Magazine, MY TYD has regular sections that give familiar lifestyle subjects an unexpected twist. Geite en giere keeps readers up-to-date with the latest lifestyle trends, and in the launch issue, writer Marian van Wyk looks at pop-ups, the hot international and local food, fashion and décor phenomenon defying the notion that ‘here today, gone tomorrow’ is a bad thing.
Cape funny woman Shimmy Isaacs, a recent Fiesta winner, is in the spotlight in Jong talent, which gives readers a snapshot of South Africa’s hot young talent, and brand new Springbok coach Heyneke Meyer tackles more than rugby in Leermeester, as the first in a line-up of great South Africans – from rugby captains to captains of industry – who share their most important business lessons learned.
Athletes and rookies alike will love how Troefkaart dissects a brilliant sports play, starting with Jacques Kallis’s personal take on SA cricket one-day great and recent century scorer, AB de Villiers. MY TYD also celebrates the weekend moments between the matches with Kuier, an insider’s best-kept secrets to a local destination, and Tuis, a source of creative and practical ideas that inspire us to spend Saturdays and Sundays at home.
While the magazine has many new features on décor, food, etiquette and other topics, the editors have kept the longstanding popular crossword puzzle, on the Ontspan page, and have improved and expanded the TV pages with the addition of top programme highlights.