Here’s to celebrating Southern Comfort’s authentic attitude towards life, depicted in their new marketing collateral that raises its glass to, “Here’s to the unexpected”.
“As a brand, Southern Comfort salutes valuable friendships and seeking unexpected pleasures in all things,” says Gwen Ridsdale, Southern Comfort marketing manager. “We wanted to capture these moments and encourage our target market to celebrate our new approach to life.”
Conceptualised together with the brand’s local creative agency Canvas, the Southern Comfort artwork was photographed by internationally renowned photographer and award winning film maker Misha Taylor. Taylor’s modern and energetic style brings the campaign to life and best reflects the new desired look and feel by depicting every day real life occasions that evoke the emotion of memorable experiences with friends.
The new advertising collateral will be implemented from April 2012. Visit the Southern Comfort SA Facebook page (www.facebook.com/SouthernComfortSA) for more information on this exciting campaign and behind the scenes footage from the shoot.