TheMediaOnline’s weekly round up of media moves. New editor for EasyDIY magazine. Vladimir Duthiers joins CNN Nigeria. Angela Aschman for Lange 360.Gallo Images appoints editorial sales director. Sabio Communications wins Morvite account. Euro RSCG wins Netcare. FIVESTAR PR back with Red Carnation hotels. Klerck honoured by AAA. PayU gets new look. All the moves in media.
Who’s moved where
This week’s BIG move: New editor for EasyDIY magazine
EasyDIY, a quarterly niche magazine catering for do-it-yourself enthusiasts, has announced that it has a new editor, Marianne Malone.
“My two great loves – DIY and magazines – have finally found a place together. I am thrilled to be able to grow EasyDIY as it is both useful and stylish,” says Malone. She adds that DIY is not only about saving money but also offers a huge sense of achievement, especially when one accomplishes something they never thought possible.
“The magazine has step-by-step guides on how to complete projects – whether these are easy, medium or difficult. Importantly, the DIYer can boast numerous new skills that can be used at work or personally.”
Sandra Gordon of Wag the Dog Publishers, owner of EasyDIY, explains that finding an editor for the magazine was challenging, but “considering Marianne is highly organised and detailed and boasts an impressive magazine work history, we know we have the right person”.
Malone (28) has fulfilled managing and editing roles on the MultiChoice account at New Media Publishing and South Africa’s biggest jewellery and luxury Shine (bagged with Fair Lady magazine). She has also freelanced as a writer and subeditor for various customer titles including Mango’s inflight magazine, Juice, Toyota Zone and Automobil.
Aschmann joins Lange 360
Lange 360 has announced the appointment of Angela Aschmann as account director in their Cape Town office. Aschmann joins Lange 360 from Media 24, where she was group editor in the media giant’s business and custom title division.
Aschmann holds an MA from the University of KwaZulu Natal, as well as diplomas in digital marketing and media ethics. She has worked in various capacities on a variety of blue chip clients, and has extensive online and print media experience across consumer magazines and news media. She is the recipient of a Prism Award following a campaign for Project Concern International.
“We are excited about the addition of Angela to our growing team of communications specialists. Public relations has been identified as one of the best career choices for 2012, and as such is expected to continue attracting skilled, high-calibre candidates,” says Ruth Golembo, MD of Lange 360.
Tebatso Bahula promoted to account manager
Total Exposure has announced that Tebatso Bahula has been promoted from publicist to account manager. Bahula joined Total Exposure in May 2010.
“Since joining Total Exposure in May2010, Tebatso has done well in managing campaigns such as the Vodacom House Festival tour, Old Mutual Jazz at the Theatre series and the Stella Artois World Draught Masters campaign which took place in Buenos Aires, Argentina. It is a much deserved promotion which will only see her grow from strength to strength. Proud to have her on board,” says managing director, Diane Chidrawi.
Bahula will be working on and managing teams on the following accounts: City Press; Old Mutual Music at the Lake Series (Durban) and Old Mutual Music in the Gardens (Johannesburg and Pretoria) as well as DGB’s Grey Goose & Kiss.
HelloComputer secures top digital strategist
HelloComputer has secured the services of Lieze Langford. She has fourteen years of career experience in brand management encompassing widespread exposure to both digital and classic media strategies with businesses such as Coca-Cola, SA Breweries and Media24.
Having spent time at Starcom & Mindshare SA, Praekelt Consulting and with media owners, SABC 2 & Media24, Langford has vast traditional and digital channel experience. She has been schooled in brand marketing and is developing a passion for ideas born in digital that transcend channels.
“It is such a privilege for me to be working at HelloComputer. I am really excited about being part of an extraordinarily talented team and having the opportunity to contribute to esteemed clients,” Langford says.
Vladimir Duthiers new CNN correspondent in Nigeria
Vladimir Duthiers is to take on the role of CNN international correspondent based in Lagos, Nigeria. Duthiers will join CNN’s contingent of Africa-based correspondents across the continent, as the network reaffirms its commitment to Nigeria. CNN currently has key bureaux in Lagos, Nairobi and Johannesburg – all headed up by bureau chief Kim Norgaard – as well as three weekly programmes on CNN International focused on the continent: Marketplace Africa, Inside Africa and African Voices.
“Vladimir’s passion for journalism, impressive business background and his knack as a natural storyteller make him a fantastic choice to cover such a vibrant country and region,” says Parisa Khosravi, senior vice president for CNN Worldwide in charge of international newsgathering.
Gallo Images appoints editorial sales manager
Gallo Images has announced the appointment of Natalie Little as sales manager to head up their editorial sales and service teams. Little returns to Gallo Images after having spent five years working internationally and locally in publishing and advertising on leading FMCG and financial brands, as well as contract publishing titles such as Sainsbury’s.
“We are delighted to have Natalie back at Gallo Images”, says Pam Wills, managing director. “Having Natalie in this key position in our business brings excellent experience and insights from other successful businesses, coupled with her unfailing passion for understanding our customers needs. We are confident that Natalie will be leading our team to even greater success very soon”.
Gallo Images represents Getty Images full range of international products exclusively in Africa, complemented by South African editorial image collections from Media24 and Avusa’s magazine and newspaper content.
Levine for NXT\Digital
Award-winning digital convergence agency, NXT\ Digital Innovation, has appointed Jason Levine as its new business unit director. With an extensive background in digital performance, digital marketing and business model commercialisation, Levine will be responsible for the development of effective digital marketing strategies that deliver profitability and competitive advantage for NXT\ clients.
InMobi (India) expands leadership team
As part of its strategy to aggressively tap the mobile advertising space in India, Bangalore-based InMobi, the world’s second largest mobile advertising network, has embarked upon its expansion plans. To begin with, InMobi has opened up offices at New Delhi and Mumbai. To support its ambitious expansion plans, InMobi has recently appointed Sandeep Deshpande as the country general manager, India and Vishal Nongbet as business head of brands.
Dulux appoints new brand manager
Bennum van Jaarsveld has been appointed brand manager for Dulux for the Central African region.
New inc-er at Brand inc Cape Town
Tshegofatso Nyatlo has joined the Brand inc Cape Town team as graphic designer.
Who’s won what
Jupiter Drawing Room (CT) starts working with Mentholatum
The Jupiter Drawing Room Cape Town has been brought on board to work with global health and wellness company Mentholatum. Mentholatum provides non-prescription pharmaceutical, healthcare and cosmetic products to consumers worldwide. Jupiter will be working on three of its well known brands – Deep Heat, Oxy and Soft Lips. Deep Heat and Oxy in particular are long standing household brands in South Africa, while Soft Lips is a globally recognised lip care brand.
Jupiter will be looking at innovative ways to invigorate the already popular brands, aiming to build brand equity and with measurability on sales. The campaign for each brand includes a roll-out through traditional and digital solutions, including social media, merchandising and activation elements.
Sabio Communications acquires Tiger Brands’ Morvite
Sabio Communications has won Tiger Brands’ Morvite account. The company started PR on the brand late 2011. Morvite Cereal is part of Tiger Brands, which is listed on the JSE and consists of fast moving consumer goods that add value to the lives of consumers.
“Sabio Communications is happy to have acquired the account and intends to carry out the Morvite PR campaign by indicating the relevance of the product to the public and by engaging with consumers on a functional and emotional platform” says Litha Sabio, managing director at Sabio Communications.
Red Carnation reappoints FIVESTAR PR
After a short break, FIVESTAR PR has been re-appointed by the Red Carnation Hotel Collection South Africa, to manage all the publicity and PR requirements for Bushmans Kloof Wilderness Reserve & Wellness Retreat. With effect 1 May 2012, it has also taken over PR representation for The Twelve Apostles Hotel and Spa. FIVESTAR PR managed the Bushmans Kloof account for more than 13 years, during which the property received extensive media coverage, and won several major international awards, including as ‘Best Hotel in the World’.
“The journey with Bushmans Kloof has been remarkable. It was our first client ever, and we are pleased to be re-appointed, and to continue working with the wonderful Red Carnation team. It is a true pleasure to represent a client that has a clear understanding and appreciation of the value of good public relations – media relations in particular, and the contribution that it makes ultimately, also to the bottom line,” says Janie van der Spuy, principal member of FIVESTAR PR:
Netcare awards through the line business to Euro RSCG
Euro RSCG was awarded the Netcare through the line business following a challenging three-way pitch earlier this year. The account comprises all brands of the listed entity, South Africa’s largest comprehensive healthcare provider.
Euro RSCG managing director Ursula Mc Alpine believes that private healthcare is a demanding and highly competitive sector. “Clients invest in marketing communication not only to strengthen their brand awareness in the marketplace, but to ultimately build a positive reputation,” says Mc Alpine.
The EURO RSCG pitch combined communication objectives with solid creativity and a direct line of sight to desired outcomes. “In today’s highly competitive and challenging economic environment I believe it is critical for any marketing provider to service outcomes and not only the creative journey. Not only does success spell satisfied clients but also longevity in relationships. We approach all our accounts in the same fashion.”
Who’s making moves
Advertising doyen Hennie Klerck receives AAA School Legacy Award
South African advertising industry veteran Hennie Klerck has been presented with the AAA School of Advertising Legacy Award at its recent graduation ceremony. Klerck’s influence has significantly contributed to shaping the foundation of the advertising education landscape over the past three decades.
According to Dr. Ludi Koekemoer, MD and Principal of the AAA School of Advertising, Hennie is a true doyen of the advertising industry. No newcomer to the AAA (Association of Advertising Agencies), Hennie received the accolade for his contribution to founding the AAA School of Advertising between 1989 and 1990. As Chairman of the advertising industry professional body, he was the driving force behind the AAA’s acquisition of the Boston House College of Advertising in 1989.
“Today the AAA School of Advertising is an IAA (International Advertising Association) accredited, world class advertising school rated number two in the world by Lürcher’s Archive. It is a privilege to recognise the efforts of the person who spearheaded our humble beginnings,” says Dr Koekemoer.
Fellow board members of the era included Reg Lascaris, Bob Rightford, David McKinstry, Alex Mc Cormack and Peter de Klerk (as the director of the School). Their objective was to prepare students for the marketing communications industry in cooperation with the advertising industry. Captured in the 20 April 1990 Board Meeting minutes, they stated “The interests of the ad industry must be jealously guarded at all times”.
Klerck founded Adverkor with Lucas Potgieter in 1967, which later merged with Odes Marais to form Klerck Marais & Potgieter (KMP) in 1975. Although they had many Afrikaans clients, they were the first advertising agency to open a branch in Soweto in 1979.
PayU gets serious about online
Online payment solutions company PayU heralds a new era with a revamped logo. The new visualisation now contains a simplified company name without any additional graphical elements.
The major change to the logo entails the removal of the ‘click arrow’ that was an integral part of the sign, making for a cleaner, distinct logo. PayU opted to retain the original blue colouring of its logo. In colour psychology the colour blue is associated with trustworthiness, authority, success and security, which is why it is seen in the logos of fortune 500 companies, medical and governmental institutions.
“As a leader of online payments, PayU wishes to simplify the shopping process as far as possible, both by introducing new solutions (one-click payment) and visual message. The new logo is a graphical presentation of this vision and direction of development,” saysPearl Mngomezulu, head of marketing at PayU South Africa.
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