CNN has achieved a record score in the latest EMS 2012 research, adding more weekly and monthly viewers across Europe than any other news broadcaster* and achieving the best ever score for any news network in monthly reach, with 36.9% (18 million viewers)**. Overall, CNN is also the number one multi-platform news provider, with 47% monthly combined reach across TV, mobile, and online**.
The network achieved 18.8% growth* in monthly reach – its best performance since EMS launched in 1995 – reinforcing its leadership position on that measure. Elsewhere, CNN comfortably regained the top slot for news channels in weekly reach from Sky News, with an increase of 20.5% year-on-year*. Online there is a similar story, with CNN’s combined web sites*** outpacing those of both the BBC and Eurosport to take the top slot in monthly reach.
“For me these results illustrate two things: firstly, there’s a growing appetite for global news; and secondly that people are turning to CNN for that news – and in great numbers. People want a depth of analysis and a genuine breadth of coverage, and we provided that throughout 2011, wherever the big stories were breaking,” says Tony Maddox, executive vice president of CNN International. “Add in our commitment to global business news and our excellent sports and cultural programming and there’s a compelling proposition for viewers. To set the best ever score for a news network is a remarkable achievement.”
* Growth figures refer to EMS 20 results year on year
** Refers to EMS 21 – EMS 21 is the new 2012 survey, which includes Turkey
*** CNN.com US and international editions, and CNNMoney.com