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2 Comments

  1. 1

    Jacque

    Umm…I just logged in and it looks like WAYN is a hook up site, not a travel site.  That’s a little funny that the CEO would compare himself to LastMinute or Expedia.

  2. 2

    tmo_admin

    And WAYN’S response: Yes, we know that the site can be seen as a “meeting place”. Our initial strategy with WAYN was to grow the site by encouraging like minded people to interact with each other which would help drive user engagement and grow our numbers. With travel underpinning it – sharing experiences, tips, maps, and referrals – it’s clear that the strategy has worked. What this did was create a viral effect, which has helped make WAYN the fastest growing travel and lifestyle network.
    WAYN is not comparing itself to Expedia nor Lastminute – these are completely different business models. They are transactional focused whereas WAYN is social. The social aspect and the engagement we generate will allow us to bring in a lot more travel content going forward and indeed start bringing our users some exciting travel deals.

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