LoveLife recently reinforced its ‘Nakanjani’ campaign with the launch of 10 billboards created by Penny Black Outdoor. The campaign was launched in 2011 to inspire and motivate young people to take charge of their health, their lives and their futures by taking small steps every day to make their goals and aspirations a reality.
Nakanjani, which is slang for ‘keep on moving forward no matter what’, clearly inspired Penny Black’s crew who put up the billboards. Check out the behind the scenes YouTube clip on how they did it. Brave people, getting up so high above the ground!
This LoveLife is positioned in Johannesburg on the R24 South. A 5m x20m billboard proudly stands out with its payoff message that holds relevance for all of us: “The future is up to me”.