Jacaranda FM and Ingram’s have extended their Winter Warmer initiative with the goal of collecting at least 100 000 blankets for those in need.
During an on air activation, the station managed to raise more than R1.5 million, which translates into 30 000 blankets, when it called on corporates to contribute. A team of more than 40 celebrities – including Steve Hofmeyr, Juanita du Plessis, Kurt Darren, PJ Powers, Loyiso Bala and Miss SA, Melinda Bam – manned the phones to take pledges from companies and individuals.
In addition, the station’s general manager, Kevin Fine launched the Pay It Forward’ initiative, which will involve 200 South African personalities. “We are distributing blankets to these people and asking them to hand it over to someone in need. We hope that this will encourage the spirit of paying it forward and as many people as possible will assist those who are homeless this winter,” Fine said.