A campaign for insurance company, Bright Rock, was unveiled by Net#work BBDO last week. The quirky campaign, created by award winning BBDO creative directors, Brent Singer and Jenny Glover, is underpinned by the creative concept that life changes, so you’ve got to LOVE CHANGE. And change your insurance to fit your life.
The comprehensive campaign dramatises product features through creative concepts that demonstrate that one’s life changes in a light-hearted and humorous way. The television adverts are quirky and feature older people talking slang and acting young in a young person’s environment. The adverts end with the ‘Love Change’ mantra.
The radio advert features an old person doing and saying things that are relevant to a young person, as if they got stuck at a certain age – much like traditional life policies do. This highlights the fact that life insurance needs to keep up with changes in your life – otherwise it will quickly become irrelevant and inappropriate.
Check it out here: https://www.youtube.com/BrightRockTV
What do you think?