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    John Goslino

    Good article with informative perspectives.  I have worked with community radio around the world and recognise the issues raised.  Commercial radio stations focus on selling numbers and types of listeners – the product – to advertisers, whilst community radio typically sell topical programs with more engaged (if fewer) listeners.  This creates an opportunity for community radio to find sponsors who have interests relevant to one or more topics covered by the community station, which are often driven by community interests.  You can read more about this and how community radio can secure an audience and generate income in our free online resource called Participative Marketing for Local Radio, available at http://www.audiencedialogue.net/pmlr.html

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