Listener numbers in South Africa’s burgeoning internet radio business have been questioned by a man who claims they have been inflated by audio streaming company, NetDynamix.
NetDynamix, in return, have served legal papers on Interwebs’ Shaun Dewberry. He was given six hours to remove his blog, Facebook and Twitter posts as well as publish a retraction and apologise for his “defamatory statements”. If he does not abide the conditions imposed by NetDynamix, he faces an urgent High Court interdict application against him and a claim for damages for any financial loss by the company.
Dewberry, who goes by the Twitter name of @shaun, describes himself as “a digital rockstar with a passion for rock music (especially South African), motorcycles (especially Superbikes), and life hacking (especially nmap)”. He is a ‘techie’ on Interwebs, a rock radio station on the internet.
The post, titled The Truth Behind Internet Streaming Radio in South Africa, claims that listenership figures have been inflated, and in effect, lie to advertisers and clients about the reach of the medium.
“There is a growing hype being spread of streaming radio’s massive and escalating success as an alternative to terrestrial radio in South Africa. The reports available suggest listeners are taking to the medium like fish to water. 2Oceansvibe Radio has a new second studio in Melrose Arch. Ballz Radio is leveraging a network of sports personalities to grow content and listenership. 2Oceansvibe Radio now states they have up to 60 000 listeners an hour.
“Ballz Radio, after two months online, claims in the region of 51 000 listeners between 12 and 6pm. Even smaller community stations such as KingfisherFM were up to 20 000 monthly listeners in March,” Dewberry writes.
And he continues: “Sponsors and advertisers clearly need to jump on board this segment that is now beating down terrestrial radio. So what is the reason behind this amazing growth in the sector?
“The falling cost in broadband? Increase in mobile access to Internet? A general dissatisfaction with terrestrial radio?
“In my professional (and personal) opinion, I state that there is only one explanation for these proclaimed levels of listenership – they are complete fabrications. Utter nonsense. Lies, even.” Dewberry goes on to analyse the numbers to back up his claims.
Strong stuff. It’s no wonder, then, NetDynamix responded with the threat of legal action. On receipt of the letter from Wright, Rose-Innes Inc, Dewberry posted the letter to his blog site.
It is republished here in full:
“Kindly note that we represent Net Dynamics (“our client”) and are instructed by our client to address this letter to you on their behalf.
“As you are aware, our client is the service provider to a number of internet radio stations in South Africa, including but not limited to 2Oceans Vibe Radio, Ballz Radio, and KingfisherFM.
“Our client has referred us to your blog entitled ‘The Truth Behind Streaming Internet Radio in South Africa’ and has sent us an audio transcript of the interview which you conducted with Darren Scott on Ballz Radio on the 25th June 2012.
“We also understand that you have posted similar content as contained in your aforesaid blog, on your Twitter page as well as on Facebook.
“In all of the abovementioned publications, being your blog, your Twitter page, your Facebook page and in your verbal interview with Darren Scott on Ballz Radio yesterday, you have defamed our client’s good name and reputation, by inter alia stating that:
- Our client’s listenership statistics are complete fabrications.
- Our client’s listenership statistics are utter nonsense.
- Our client’s listenership statistics are lies.
- Our client has fooled their clients in regard to such statistics.
- Our client has pulled the wool over the eyes of our client’s clients with such listenership statistics.
“All of these statements are highly defamatory of our client who enjoys an un-impeached reputation in the industry.
“Not only are these statements and publications highly defamatory of our client, but they were clearly made by you with malicious intent, given your association with our client’s competitors.
“In addition to the above, not only are these statements false and untrue, but you published these statements of and concerning our client, and our client’s listenership statistics, which statistics are derived directly from the platforms which our client provides to its clients, without first inviting our client to comment on your research and the arguments which you use to attempt to justify your opinion.
“Basic principles of fairness and justice, require you to invite our client to challenge or contradict your opinions, before you publish such opinions of and concerning our client, particularly in circumstances where you are well aware that such opinions which you have published, are highly controversial, potentially damaging to our client and their clients, and based on flawed research, assumptions and presumptions.
“We do not intend in this letter to debate with you, whether your opinions and research have any merit whatsoever (although our client is adamant that there is no merit whatsoever in your contention). The purpose of this communication is instead to demand, as we hereby do, that:
1. Within 6 (six) hours of receipt by you of this communication, that you remove your blog, your posting on your Twitter page and your posting on your Facebook page, of all of these articles published by you concerning this subject matter and our client.
2. That on all of these mediums, being your blog, your Twitter page and your Facebook page, that you publish a retraction of your defamatory statements of and concerning our client and apologise to our client for the reputational damage caused to our client.
3. That in doing so you concede that prior to publishing these issues on your blog, your Twitter page and your Facebook page, that you should have first called on our client to dispute your findings and to provide you with their comment.
4. That your apology specify that you regret any offence or reputational damage which you may have caused to our client in the circumstances, having published such unfair and unacceptable statements of and concerning our client, which expressly convey the fact that you consider our client to be dishonest and unethical in their dealings with their clients.
5. That you confirm within the 6 (six) hour period aforesaid by return e-mail, that you have so complied.
“We confirm that should you fail, refuse and/or neglect to comply with our reasonable demand set out above, by deleting these defamatory publications and publishing a retraction and apology as demanded, our client will immediately instruct us to:
“Launch an urgent High Court interdict application against you, in terms of which the High Court will be asked to order that you immediately remove these defamatory publications from all social media, websites and the like, that you publish a retraction and apology, and that you are interdicted in future from publishing any such defamatory statements of and concerning our client. Should we launch such High Court application against you in the absence of your compliance with our client’s reasonable demand, we will ask the High Court to simultaneously order that all of the legal costs incurred by our client on the most punitive possible scale are to be paid by you
“Claim from you by way of damages, any financial loss that our client may suffer as a consequence of your defamatory and malicious publications of and concerning our client.”
In the meantime, while the legal drama plays out behind the scenes, Twitter is abuzz with speculation, and support for Dewberry.