In a big new corporate social investment project, Media24 has thrown its not inconsiderable weight behind 12 non profit organisations and 12 small businesses by donating to them R24 million worth of free advertising to assist them with media exposure.
This donation forms part of the group’s ‘Giving you space to Grow’ project aimed at community development and growth and will combine the efforts of the media company’s myriad social investments under one umbrella to make a significant difference in the visibility of these 24 organisations and businesses.
“Media24 is excited about launching this initiative, aimed at being of value to communities,” says Esmaré Weideman, CEO: Media24. “With ‘Giving you space to Grow’ we are focusing our contribution to socio-economic development and enterprise development on making a real difference within the context of broad-based black economic empowerment.
“By donating advertising space and editorial coverage, we are helping 12 non-profit organisations to get more exposure for the huge contributions they are already making to the social fibre of our community. In addition, we are also supporting 12 small businesses whose entrepreneurship initiatives are aiding economic progress at local levels.”
Each organisation will receive advertising coverage worth R1 million within various Media24 publications, including newspapers, magazines and several online titles. The advertisements will run from 1 August until 31 December this year.
PHOTO: Media24 CEO Esmaré Weideman and the “mascot” for the project, William Swarts (4) of Grabouw. William appears in all the marketing material for the project and also attended the launch. [Leánne Stander]