The Media Connection, South Africa’s community radio advertising specialist, was recently rated as a Level 1 Black Economic Empowerment (BEE) contributor, with 135% recognition, upping its standing from that of a Level 3 last year.
“Our BEE focus areas over the past twelve months have mainly included enterprise development and socio-economic development,” says Judy Milne, managing director of The Media Connection. “We are proud to be contributing, in such a worthwhile way, to South Africa’s economy.”
The certificate was awarded by the SANAS approved Empoweryst verification agency.
ABC changes name of community press
The Audit Bureau of Circulations has changed the name of ‘community press’ to ‘local media’. In terms of a joint decision taken by Print Media SA and the Media development and Diversity Agency, the industry now recognises the definitions indicated in the MDDA Act of 2002.
Community Media – means any media project that is owned and controlled by a community where any financial surplus generated is reinvested in the media project; and ‘community’ means a geographically founded community or any group of persons or sector of the public having a specific ascertainable common interest;
All previously titled Community Press Newspaper Certificates and reports will from now be termed Local Newspaper.