The digital landscape is constantly evolving and the Updates publications are forging ahead with the rebranding of its three websites. The popular sites, which include Media Update, Publicity Update and Totally Mad, are relaunching with a completely new look and feel.
Totally Mad has undergone a name change and will now be known as Marketing Update to create a sense of uniformity across the Updates. While the overall objectives of the Updates have not changed, the consumer can enjoy a fresh new design and a more user-friendly site.
Newsclip corporate creative communications manager, Artwell Nwaila believes it was time for a change: “Our product readership has grown substantially and the way our readers consume content has changed too. We needed to fulfill this demand by providing iPhone and iPad websites.” The actual rebrand in itself is another way of bringing the Updates brand into the future, he adds.