In conjunction with the Airporst Company of South Africa, Provantage has implemented a massive new medium – a fully-fledged television station specifically tailored for the air traveller. All nine ACSA airports are now fully installed with Airport.tv.
The TV station can now be enjoyed by travellers passing through Upington International, OR Tambo International, Cape Town International, King Shaka International, Bloemfontein International, Port Elizabeth International, East London Airport, George Airport and Kimberley Airport. Airport.tv will be viewed by millions of passengers as well as meeters and greeters every month, an enormous step forward for media in South Africa.
Airport.tv provides advertisers with access to a captive audience, which in today’s fragmented media world is becoming very sought after. Travellers spend, on average, more than an hour in these dwell zones, where there is zero tune out and where they have no remote controls. In other words, they are fully engaged with the content and commercials on the screens.
The large network of interlinked screens, featuring high quality visual and audio, will have on the minute live content updates. Content will include news, business, sports, travel, cars, fashion, food – all specifically tailored for the target market. This entertaining, engaging and relevant content will be interspersed with commercials.