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    Eugenie Banhegyi

    The original concept of advertising and manipulating public perception was cracked by Edward Bernays, particularly for use by government and big business. Managing scandals is just another aspect of advertising power out of control. As consumers of political advertising and contributors to their media budget, among other things, surely there must be recourse to false advertising? If claims are made and the product doesn’t deliver, surely we must have a say about how the next gigantic election campaign budget is spent.

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