The MOST Awards initiative is based on the principle that consistent performance contributes to business success. MOST is aimed at encouraging and enhancing the communication between two important groups – media agencies and media owners. Ultimately improved understanding will lead to better service-levels and enhance the bottom-line.
Media agencies and owners completed surveys ranking each other according to various criteria. Freshly Ground Insights conduct the research working with a ranking criteria of six. Last year, the media agency award was split into two categories, specialist and full-service and; an ‘overall’ best question was introduced into each survey.
The outcome of this technique was an overall score for every media owner and every media agency listed in the research with sufficient variance to discern the winners per category and the winners overall. At least 30 votes need to be collected by a media owner or media agency in order to qualify.
It is important for all media agencies and media owners to get involved. As Chris Botha, CEO of The Media Shop said: “We are proud to be associated with the most prestigious media awards”!
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