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    Oliver Ribic

    Companies that hire external digital vendors, should do there due diligence like for example request for case studies, contactable references and ensure the vendor is registered with the DMMA for starters. This due diligence approach would evetually weed out the black hat actvities. We need to educate the customer. It’s important to keep in mind that it’s not about the number of fans or followers but the actual quality of the community in the end, which in the end could lead to long term customers relationships.

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