BDlive has broken its predecessor’s daily web traffic record. Business Day’s two-month-old flagship website, launched in early August, grew its daily unique visitors by 1 111, to 35 965 compared with the previous record of 34 854 set on the old Business Day website in July
BDlive publishes content throughout the day on the web, a mobile site and via iPhone and iPad apps so as to serve readers’ growing needs for up-to-date, accessible business news, comment and analysis.
Riaan Wolmarans, executive editor: digital, attributed this success to the fact that the Business Day newsroom, newly reconfigured for this purpose, was “producing quality original content all day long” for both digital and print.
“We are less dependent on news agencies and this, combined with a slick, modern design and useful tools for readers, has been part of the strength of BDlive,” Wolmarans said.
A steady rise in traffic saw BDlive deliver the news to 337 220 readers in its second month of existence, up 43% from the first month. Readers are also spending more time on the website than on its predecessor, with an average visit lasting more than four minutes.
Overall, BDlive is estimated to already reach about 488 000 people via the web, the mobile site, the apps and social media such as Twitter and Facebook.
Bronwen Auret, GM of BDFM Digital, said the rising popularity of the site was important in Business Day’s development into a “content business”.
“We are on a good (technical) platform that makes the site work well, with an awesome team that makes it all happen.”