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One Comment

  1. 1

    Anonymous

    Couldn’t agree more Chris! We need to develop a code
    of ethics similar to UK and USA. They talk of the Honesty ROI: Relationship, Opinion, and Identity. And importantly identity
    – it refers more to bloggers etc identifying that they are endorsing a brand/being
    transparent. But equally it should hold for any platform owner to be transparent
    about ownership and funding as you outline.

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