Got to love this ad! JWT London, taking inspiration from Felix Baumgartner’s incredible leap from space, sent a Kit Kat into the stratosphere in a show of support. .
Baumgartner had been delayed on several occasions during the week due to the weather. As he and his team waited for the perfect conditions to carry out the skydive, Kit Kat sent up four fingers to the edge of space in a show of support and to keep spirits high.
The iconic four finger confectionery brand started its ascent from Cambridgeshire (UK) at 11:20am, rising to a height of 135.5km.
Camera footage, which tracked the Kit Kat’s ascent and descent, was shared via the brand’s social media channels. It was posted on the Kit Kat Facebook page and on Twitter (http://twitter.com/kitkat), where users were encouraged to use the hash tag #BreakFromGravity.
Credits for Kit Kat ‘A Break From Gravity’
Project name: ‘Break From Gravity’
Clients and Job Titles: Stewart Dryburgh, Global Marketing Manager, Confectionery SBU and Tamara Spada, Digital and Social Manager, Marketing and Communications
Brief: Capitalise on Felix Baumgartner’s wait to break the world record for the highest free-fall from the edge of space, with observational, topical content, that will give Felix, and our fans a reason to smile in their break.
Creative agency: JWT London
Executive Creative Director: Russell Ramsey
Digital Executive Creative Director: Ricardo Figueira
Creative Directors: Barry Christie and Jason Berry
Creative: Chris Jones
Community Manager: Ria Campbell
Producer: Laura Thorne
Planners (creative agency): Mobbie Nazir and Richard Cottingham
Global Director in Charge: Kat Sutcliffe
Account Director: Kate Gunning
Head of JWT Live: Jonathan Terry