The organisers of Content 2013 – The Whole Story have extended the early bird ticket discount after confirming the international speaker line-up.
· Julia Hutchinson (head of content at Group FMG after nine years as COO of the Content Marketing Association)
· John-Henry Barac (senior user experience designer at Shazam Entertainment) and
· Joe Pulizzi (founder, Content Marketing Institute, USA).
Due to the fact that these confirmations took place after the closing date of the early bird ticket discount, the organisers have decided to extend the deadline to allow more people to take advantage of the reduced rate.
Content 2013 – The Whole Story will ask what content marketing means for South Africa, and if the country is following the same trend curve as the UK where international research by Dipstick shows that a quarter of the UK consumers’ total media consumption is provided by their favourite brands and the appetite for editorialized content is continuing to grow.
The UK’s Content Marketing Association’s recent research also showed that marketing executives are planning to allocate more budget towards content in 2013.
“Despite the plethora of conferences on content marketing, not one dealt with our unique situation, or provided an objective overview of all the facets that affect us,” says Heléne Lindsay, head of the conference’s organising committee and head of strategy at New Media. “The real need is for a forum where all stakeholders share and learn from each other, driven by insiders who know and care.”
So what does this mean for South Africa? Are we seeing the same shifts? Do we have the right skills? Do brands understand the value? What is being done to take the content marketing industry as a whole to the next level?
These questions were the catalyst for New Media, one of South Africa’s leading content marketers, to take action. The result is Content 2013 (kindly sponsored by Paarl Media) – SA’s first, truly comprehensive content marketing conference, providing an all-encompassing and inclusive forum platform.
A sample of the carefully chosen topics that attendees can expect at Content 2013 is:
– Retailers: how are they using content? Case studies and insights from an international AND local perspective.
– Education: is the next generation of employees equipped and informed?
– Content marketing and application: lessons from the UK.
– Traditional agencies: what is their take on this discipline.
The new early bird closing date is 14 January. The early bird ticket prices are R4 450 compared to the normal price of R4 850. Groups of five or more pay R4 450 each and the Content 2013 ‘Commitment to the future’ offer will give a company that buys 5 regular tickets their sixth ticket for R2 425, provided that this ticket is used for a promising junior staff member.
Content 2013 will take place on the 25-26 February 2013 at the Fugard Theatre in Cape Town. For programme information or to book visit Content 2013 online at www.content2013.co.za and follow us on Twitter @Content_2013