The Newspaper Advertising Bureau of South Africa (NAB) is about to launch a ground breaking new creative opportunity for local newspapers. The innovation is a new media type defined as an ‘onsert’ or Power Note and will be available to advertisers from March 2013.
“The Power Note is another opportunity for marketers to be creative and highly effective in local newspapers,” says Gill Randall, Joint MD of NAB. “It is essentially a ‘post it’ sized ad which can be stuck directly on to the front page of any of Caxton’s local newspapers. It’s easily removable, interactive and immediately demands attention.”
Exclusively available to Caxton products for a period of one year, the Power Note was originally developed in the USA and Europe with great success. “The onsert has specially formulated glue which allows the ad to peel off easily without damaging the newsprint,” says Randall, “and is currently being used on most leading daily and weekend press in the States with huge success.”
The Power Note will be available to just one advertiser per week per Caxton newspaper, and as such it will be handled on a first come first serve basis. Advertisers can select any number of publications, based on their objectives or opt to select all publications for a national reach. The Power Note is also easily transferable to other surfaces, making it the perfect way for consumers to ‘remember’ or re-post the advertising message elsewhere in the home or business.
There has been enormous interest and initial demand for the Power Note which measures 76mm x 76mm in size.