The Association for Communication and Advertising (ACA) has announced that submissions for the 2013 APEX awards are open. The APEX awards recognise and celebrate the highest standards and quantifiable effectiveness of creative and communications campaigns.
In an era geared intensely towards accountability, where performance excellence is mandatory for business globally, marketers and advertisers are faced with increased pressure to impact positively on the bottom line by creating awareness and ultimately generating sales. “APEX is not just an award, it is a business tool which affirms credibility and promotes better relationships between communication agencies and their clients,” says Odette van der Haar, CEO of the ACA.
The APEX awards assist in positioning effective and relevant agencies that contribute to their clients’ business operations and also assist in acknowledging effective marketers in their respective fields.
The business of advertising and communications is as much as science as it is art considering the constant refining and redefining of creativity needed to drive success amidst a recessive economic landscape.”
APEX showcases agencies and clients who produce campaigns which successfully elevate and change perceptions, drive foot traffic into stores, increase consumers’ spend, move products off shelves and ring cash registers as being the leaders of the profession.
The deadline for APEX submissions is 4 March 2013. The cost per entry is R1 650 excluding VAT. A deadline extension to 15 March 2013 may be applied for but a penalty fee of R900 excluding VAT, over and above the entry fee will be levied for each entry received after 4 March 2013. The APEX awards is only open for entry by ACA member agencies and their clients. For more information about the awards programme, entry forms and rules, submission guidelines, tips on how to compile a winning entry, case studies of previous APEX winners and so much more, visit www.acasa.co.za
The 2013 APEX awards is proudly hosted by the ACA, in partnership with DSTV Media Sales and Millward Brown.