Media Moves… TheMediaOnline’s weekly round up. Young guns join Carat SA. New CEO appointment as Magna Carta founder steps down. SAfm appoints marketing manager. New talent for Ogilvy & Mather. JWT Appoints Willem van der Merwe as managing partner. House of Brave adds five iconic South African brands to roster. FoxP2 wins Cipla Medpro account.All the moves in media.
Who’s moved where
Young guns join Carat SA
Media agency Carat is hauling out the young guns to breathe new life into the media strategies and campaigns of numerous new clients that have signed with the company.
Strategist Samantha Bond (22) is a BA Business Admin graduate who majored in business management and communications. She also holds a post-graduate diploma in marketing communications with specialisation in brand and media management.
Fellow strategy whiz Daniel Renirie (24) joins the Carat team from his previous position as junior marketing manager at global home improvement group Velux. He holds a BA in integrated marketing communication, with a post-grad in communication planning from the Miami Ad School.
Cheryl Dube (22) is a UCT Media graduate with an Honours in brand building from Vega. She has project managed several niche brands and PR initiatives.
Joining the bright young sparks at the company is big gun Paola Paoli, who moves into position as business unit head. She has a strong media leadership background, having held several managing, directing and senior strategy positions at some of SA’s other major media agencies. Her past clients include Nedbank, P&G, Panasonic and Danone.
Quinton Jones, MD of Carat SA, says it is great to start a new year with coveted account wins and fresh new talent joining the company. “We look forward to the brilliant ideas the new team members set to contribute, and look forward to continue providing clients, new and old, with the most cutting edge of campaigns,” he says
New CEO appointment as Magna Carta founder steps down
There’s a ‘changing of the guard’ at executive management level at Magna Carta. Derek Bouwer, group CEO of TBWA, says that Annemarie McKay Ichikowitz, a founding member and CEO of the company, will be leaving the business at the end of March 2013, after spending 19 years.
Succeeding her will be Vincent Magwenya, a long-serving member of Magna Carta’s executive team.
The planned succession of Magwenya to the position of CEO began early in 2012 when he assumed some of the responsibilities of the CEO’s office, working parallel with Ichikowitz, as well as delivering effectively on his responsibilities as divisional head for Africa.
Magwenya has been working with Ichikowitz and the group CEO of TBWA Africa, driving the development and expansion of Magna Carta’s footprint into Africa.
SAfm appoints new marketing manager
SAfm has announced Liesl Hefkie as the station’s new marketing manager effective March 1, 2013. Hefkie will be the custodian of the station’s overall marketing strategy. For the last seven years Hefkie has worked for the SABC corporate marketing office where she was responsible for all the activations, events, campaigns as well as special projects driven by this office for the broader SABC objectives. She also spent close to two years looking after the marketing of 2 SABC Radio Brands (SAfm and Radio 2000), where her love for radio deepened.
“Liesl has acquitted herself well while acting and has been instrumental in forging some important partnerships for SAfm and driving some marketing initiatives that will bear fruit for some time to come. She has crafted a Marketing strategy and implementation plan for the new fiscal starting in April. The plan will again benefit SAfm as she strives to create brand awareness and make SAfm a revered brand of some distinction and influence. ” said SAfm, Station Manager Dennis O’Donnell.
New talent for Ogilvy & Mather
Building brands and talent go hand-in-hand at Ogilvy & Mather South Africa (O&M SA). That’s why it has appointed Phyllis Ndlovu as human capital director at O&M SA, Neo Mashigo as co-executive creative director at Ogilvy & Mather Johannesburg, and Martin Frank as executive creative director at RedWorks Johannesburg.
O&M SA’s CEO, Abey Mokgwatsane, says he is excited about the new appointments, which affirm the company’s commitment to its brands and building the industry’s talent pool. “Phyllis will be instrumental in helping us identify and nurture new talent in the industry. Martin and Neo will undoubtedly inspire, identify and further unlock creativity in the organisation,” he says.
Mokgwatsane says the new team members will help push the creative boundaries at O&M Johannesburg and engender an environment for flourishing talent. “As an agency that takes both creative and effectiveness seriously, we are constantly looking for ways to enhance and liberate the brands under our wings and enrich brand experiences for all South Africans.”
JWT Appoints Willem van der Merwe as managing partner
JWT South Africa has announced the hire of Willem van der Merwe, formerly managing director at Trigger Isobar, as ,managing partner JWT Cape Town. Van der Merwe, 33, will report to Jim Faulds, COO JWT S.A.
“At JWT we are committed to evolving our agency to remain a relevant and trusted partner to our clients as the world continues to digitise and media fragment,” says Modise Makhene, CEO JWT South Africa. “We are delighted to have Willem on board and I am excited about working with him as we further enhance our digital marketing offering” he concluded.
Widely respected in the industry for his unique blend of strategy and production, creating superb branding experiences, Van der Merwe
held the position of head of digital media at Digital Fire, where he was responsible for setting up the social and search divisions within the company. Before Digital Fire, van der Merwe spent four years at Media24 honing his digital marketing skills with the Women 360 division. Van der Merwe is a law graduate of Stellenbosch University.
Managing director for The Creative Counsel
With a view to positioning itself for strong growth, South Africa’s largest below-the-line activations and promotions agency, The Creative Counsel (TCC), has appointed Danie Jansen van Vuuren, formerly group executive, Shared Services for Marc Group Limited, to the newly-created position of managing director.
TCC co-founder and CEO, Gil Oved, says that the company has reached the point at which a move into a bigger league is the logical next step in its evolution.
Ian McDonough named as executive VP of CEMA for BBC Worldwide
Paul Dempsey, incoming president, global markets has named Ian McDonough as executive vice-president, CEMA. McDonough becomes responsible for running all of BBC Worldwide’s businesses in the region. He is responsible for the P&L; business development and delivering revenue and profit growth across all businesses in CEMA which will include channels; tv sales; consumer products and production.
The appointment, which officially starts on 2 April 2013, follows the reorganisation of BBC Worldwide to further increase its focus on international markets, enabling it to capture future growth opportunities around the world.
“I am a huge believer in the benefits of BBC Worldwide’s new Balanced Regionalisation structure and the value that can be unlocked for the BBC, our partners and our fans by combining the wide range of different businesses we have. I am therefore incredibly honoured to be asked to lead one of these regions especially one with the scale, diversity and potential that Central Europe, Middle East and Africa has,” McDonough says.
Moves at Blue Moon
Blue Moon Corporate Communications has announced the promotion of Charlotte Nomonde Maja to the position of executive producer for Integrated Employee Engagement (IEE), with immediate effect. With over five years of varied production experience at Blue Moon, Maja now steps into this top executive role, leading the IEE team forward with Blue Moon’s values of Fresh, True and Brave guiding the way.
“Charlotte was the obvious choice when it came to filling this executive post,” says Michelle Caldeira, MD of Blue Moon. “She has proven herself to be great, not only in a production capacity, but also in showing the strong leadership skills needed to confidently steer our IEE team into the future.”
Donnelly joins Gloo as group MD
Sean Donnelly joins Gloo from Carat, where he was MD for the Johannesburg office. He has a large amount of experience in the digital space and previously helped to run accounts such as Microsoft, Nokia and MTN, to name a few. He will work closely with Gloo’s management team to grow and nurture Gloo’s business.
“Sean brings deep experience of running successful digital relationships with large brands in our space. His chief roles will include driving conversations with clients, as well as engineering ways for Gloo to grow in size while retaining its vibrant and creative culture,” says Gloo founder, Pete Case.
“Our clients – and everyone else in the market – are looking for a new agency model. We believe that we are well positioned to offer them this. A strategic agency backed by deep insight of the changing media landscape; helping brands unlock powerful opportunities to communicate and engage the increasingly digitally connected consumer.”
P and P makes account manager appointment
P and P Communications, an integrated communications agency based in Hyde Park, recently appointed Boitumelo (Tumi) Mkhondo as account manager.
“As part of our growth strategy, we are aligning our talent and service offerings in order to provide our existing and potential clients with strategic communications counsel and to deliver Return on Investment (ROI). The new addition to boost our team, Tumi, will be responsible for client services and media relations across our B2B ICT and financial services clients,” says Trish Pichulik, MD at P and P.
Having worked for various global PR agencies, Makhondo brings invaluable experience in media relations and client services. She has worked on global brands including IBM, Dell, Microsoft, HTC, McDonald’s, CNN International and Herbalife.
Paul Rotherham to host Jacaranda FM’s KIA Top 20
Well known radio personality Paul Rotherham takes to the air as the host of Jacaranda FM’s Kia Top 20. Every Saturday from 10:00 to 12 noon Rotherham will be bringing you the biggest tracks on the Jacaranda playlist.
Rotherham has gone from humble beginnings at Radio Benoni High, to presenting the weekly National Magazine Programme for the South African Defence Force, working in community radio and later building a big league career as a member of the one of South Africa’s leading breakfast shows, which he bid farewell in 2011. He is a passionate, Ferrari-crazy petrolhead who enjoys running, gymming and flyingpowerkites in his spare time.
New editor for SA Jagter/SA Hunter
Media24 Weeklies has announced the appointment of Koos Barnard as the new editor of the award-winning title SA Jagter/Hunter, following the retirement of founding editor André van Dyk at the end of February. Barnard is currently a contributing editor to Man Magnum and is regarded as one of the foremost authorities on hunting, hunting firearms, and sport shooting in the country.
“We are delighted with Koos’ appointment,” says editor-in-chief of agricultural titles Chris Burgess. “He will make an invaluable contribution to a title that has managed over the years to earn the respect of the local hunting industry.”
More moves at RamsayMedia
RamsayMedia has welcomed Cailine McCann as senior sales consultant for its Auto & Tech division – CAR, Leisure Wheels and Popular Mechanics. She rejoins the company after stints at a PR consultancy and as adsales executive with Media24.
Also in the RamsayMedia stable, Compleat Golfer has announced the appointment of Ilana Bernstein as a sales consultant. She brings a wealth of experience to her new role, having been the business manager for Financial Mail Essentials, where she was responsible for selling marketing campaigns across a range of platforms. Prior to that she was a sales executive for the The Event Newspaper and also spent three years selling adverting for The Borehamwood Times in the UK.
Who’s won what
House of Brave adds five iconic South African brands to roster
“1Life, Ocean Basket, Teljoy, City Press and Nature’s Garden are all great South African brands. They embrace innovative thinking and have a real ‘nothing is impossible’ spirit. We are eager to apply some of innovative approaches to increasing sales and making these brands even more famous,” says Andrew Shuttleworth, Managing Director at House of Brave.
Rob Van Rooyen, executive strategic director at House of Brave says that the agency is really blessed with these five big wins in such a short time. “These are an amazing group of brands. We love the fact that they buy into the idea of ‘bravery’ and doing things differently to get a better result. They are brave brands that need brave thinking, and that’s what we do best.”
Infecting the City 2013 appoints MANGO-OMC for PR
Cape Town based PR and communications agency MANGO-OMC is currently managing all media liaison and partnerships and social media for Infecting the City (ITC) for the third year in a row. Established in 2008, ITC is a vibrant and innovative public arts festival that takes place annually in Cape Town.
ITC strives to bring cross-cultural, collaborative, excellent and socially engaged performance and visual art into public spaces; transforming the CBD into an outdoor venue, where art is free and accessible to everyone for a week.
“MANGO-OMC really understands the Africa Centre’s culture and the way the Festival is pursued by the public, which is evident from their strategic input and implementation across all relevant communication channels,” says Tanner Methvin, executive director of the Africa Centre. “Performer submissions have grown by 300%, our Facebook presence has doubled and we hope to hit an audience attendance figure above 26,000 this year. Our communications strategy and implementation plays a vital role in ensuring that the general public engage and participate in the Festival.
FoxP2 wins Cipla Medpro account
FoxP2 has announced that they were appointed to handle the Cipla Medpro above the line account, following a recent four way-pitch administered by Yardstick.
Cipla Medpro, one of South Africa’s fastest growing pharmaceutical companies, and currently third largest in their category, is an exciting appointment for FoxP2. “We are looking forward to partner with Cipla – they are a fantastic team of people at the helm of a fast growing company and we are eager to help them reach their future objectives through the kind of creatively driven business solutions that FoxP2 has become known for,” Charl Thom, group MD of the FoxP2 Group.
“We at Cipla are very excited to have FoxP2 on board as a strategic partner for our business. We look forward to their creativity that would translate into increased brand equity and sales growth,” said Rynard van der Westhuizen, marketing director at Cipla Medpro.
Operation Khanyisa campaign rolls out the Power Note onsert
NAB has officially launched its latest creative media platform the Power Note onsert and Operation Khanyisa is the first campaign to use it across multiple areas.
The Power Note, which essentially resembles a ‘post it’ type sticker, is an exciting innovation developed for marketers looking to be creative and highly impactful in the local newspaper environment. With its specially formulated glue the Power Note is placed directly on to the front page of Caxton’s high reaching local newspapers nationally. It’s easily removable too, making the note interactive and potentially very responsive.
“Operation Khanyisa has been extremely forward thinking in seizing the first major opportunity to use the Power Note package,” says Olav Westphal, NAB’s New Business Development Director. “Their campaign is superbly crafted and fits with the new platform perfectly to educate South African citizens on how electricity theft negatively affects their lives as well as our economy.”
Total Exposure signs Olympic Gold Medalist
South African Olympic hero, Cameron van der Burgh has teamed up with leading lifestyle and publicity consultancy, Total Exposure who have been tasked with growing his brand and will also handle his PR and bookings.
Van der Burgh, who is also an Audi Ambassador, needs no introduction, having represented South Africa at the 2008 and 2012 Olympic games and won the gold medal at the 100 meter breaststroke while setting a new world record and has won numerous World Championship medals.
“We are very excited to team up with such a national icon and we cannot wait to work with Cameron on a variety of planned projects and growing his fan base”, said Diane Chidrawi, MD Total Exposure.
Conversation LAB lands Bruniquel and Associates
Conversation LAB, currently celebrating a host of new blue chip business wins, now also boasts industrial relations specialists Bruniquel and Associates as a client.
Established in Durban in the early 1980s, B&A has over the past three decades become recognised as a leader in HR IR consulting and training – which includes dispute resolution, performance management, discipline and grievance handling, strike handling and leadership development. Today the company has a national footprint, with branches strategically positioned across South Africa to provide value-added service to major economic players.
Conversation LAB has been appointed to develop and execute all of Bruniquel’s marketing activity across all regions – including advertising, PR, social media and search engine optimisation.
Who’s making moves
Wired PR launches online PR shop
Cape based agency, Wired Communications has launched a one-stop online PR Shop to provide affordable media writing and targeted media distribution to companies that need good PR services.
“A lot of businesses know they want some kind of PR but they’re either scared or reluctant to pay retainers,” explains Wired Communications MD, Karey Evett. “In times of tough trading, businesses have to adapt and that includes the PR industry. We recognise that businesses need more flexibility and options so we think we’ve come up with a neat solution that meets this demand. We also believe a lot of small or start-up businesses would appreciate a leg up from an efficient and expert PR service.”
A tariff of services is listed on the Wired website and for more complicated and strategic work, a quote or PR proposal can then be developed.
Making changes for change
“We’re open for business”. This is the message from Justin Robinson, head of design of the newly launched strategy, design & digital agency, change.
change is a new boutique strategy and design agency with a national and international client base. “We focus on strategic solutions that deliver intelligent, bespoke design and digital experiences that create and build meaningful connections between brand and consumer,” Robinson says.
change comprises three emerging leaders in industry and promises to be the brand agency to watch. With Justin Robinson on brand design, Grant Medefindt on digital design and Simon Borchert driving strategy, the trio’s combined experience and strong track records leaves a lot to live up to.
Gloo moves into new Glooburg offices
Digital marketing agency Gloo has recently moved to new offices in Greenside, Johannesburg to accommodate the rapid growth of its business in Gauteng over the past two years. The company, a Kagiso Media subsidiary, has also strengthened its management team by appointing Sean Donnelly as its Johannesburg-based group MD.
Gloo has grown its headcount by 41% over the past year, with a particular emphasis on strengthening the Glooburg team. This created the need for the company to invest in new office space with upgraded facilities and more room – and trendy Greenside with its upmarket shops and cafes was the perfect location for its needs.
“We wanted to create a space where our team and clients would feel comfortable and creatively stimulated,” says Pete Case, Founder and CEO of Gloo. “Now we have plenty of room for concurrent brainstorming and meetings to take place, plus a rooftop terrace for some well-deserved time out. This is a space for our growing business, where we can have fun while continuing to provide the level of professional excellence that our corporate clients expect from us.
SportAccord in Strategic Communications Partnership with Burson-Marsteller
SportAccord, the organisation representing Olympic and non-Olympic international sports federations and organisations, has announced an exclusive partnership with the global communications firm Burson-Marsteller, the majority shareholder in Arcay Burson-Marsteller which operates in South Africa and across 50+ countries in Africa,.
The new strategic alliance – the first of its kind for the sports body – means Burson-Marsteller will become SportAccord’s exclusive communications advisor, and will support the strengthening of the SportAccord brand and offerings including SportAccord Multi-Sports Games and .sport. The firm will also be the recommended service provider to SportAccord’s 107 member organisations.
Vincent Gaillard, Director General of SportAccord, said: “We are delighted to announce this new strategic communications partnership. We have a number of very exciting global projects that we will be developing over the coming months, such as our SportAccord Multi-Sports Games, and we look forward to working with Burson-Marsteller to ensure their success.”
Adcheck gets a brand makeover
Independent advertising monitor, Adcheck, has rebranded itself with a fresh new contemporary logo that reflects its position as SA’s premier boutique provider of advertising and media information.
Adcheck is a stalwart of the SA advertising industry, with a history spanning 41 years. Throughout this time it’s been identified by its trademark circular logo. This has evolved to now incorporate a bright pink circle where the colour slowly gradients into a brilliant orange. In the middle in a simple, uncomplicated font in crisp white stands the brand name, ‘adcheck’, followed by a definitive pink full stop.
“The new logo speaks to our brand personality as a fun, vibrant and friendly brand. The bright colours reflect our energy; the clear white lettering mirrors our agile, responsive and swift service while the full stop adds a touch of solidity to the logo, representing our professional and solid approach. It’s bold, current and contemporary but with a nod to our past in the form of the circle which goes back many years and the brilliant orange which has been in more recent years, which still remains present.” explains Angela Adamson, Adcheck director.
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