Jacaranda FM and East Coast Radio have created apps that will be available on the new BlackBerry 10, Kagiso Broadcasting has announced. The stations are taking advantage of the re-designed, re-engineered, and re-invented BlackBerry® 10 platform.
“Using interactive media to support today’s digital audience is one of the key priorities for Kagiso Broadcasting. We’re adding value to our core market and making it easier for them to always be in touch with their favourite stations by offering apps for BlackBerry smartphone users,” says managing director of radio at Kagiso Media, Nick Grubb.
The Jacaranda FM and East Coast Radio’s offers differ based on the regions and audience they serve, reaching approximately two million listeners respectively. Jacaranda FM is best known for playing the best mix of the 80s and 90s and creating radio that is innovative, informative and entertaining. East Coast Radio offers an adult contemporary hit music format and a unique way of life on the east coast of South Africa.
“The apps offer a different level of engagement; taking radio to a smartphone that most of our audiences use, helps us to conveniently bring entertainment to our listeners,” Grubb says. “The best thing about the app is that it will not only be available for BlackBerry 10, but also for earlier versions of the BlackBerry operating system, meaning that most BlackBerry users around the country will have access to it.”
The applications are available as free downloads on the BlackBerry® World™ storefront.
• Jacaranda FM app:
• East Coast Radio app: