Related Articles

One Comment

  1. 1

    Peter

    I suppose that you could also look at advertising/media agencies as playing the role of “sales houses” for the media owner. Media owners depend on the time-starved media strategist to represent their products/titles/channels to the client. Are they able to do fulfill this task as well as the media owner? After all the media strategist has to look at numerous media channels and can’t be expected to know the intricacies of each one. There just isn’t enough time for that.

Comments are closed.

Copyright © 2015 The Media Online. All rights reserved. Part of Wag the Dog Publishers