Media Moves… TheMediaOnline’s weekly round up. Capricorn FM steps up with sponsorship deal for the ABF. New sounds on air at Algoa FM. King James Group wins BURGER KING South Africa account. Bletchley Park wins Lindt’s SA communications account. TFG to launch new gift card collection with PR partner, Greater Than. VWV launches music and entertainment sponsorship division VWV Massive. ABF provides industry updates, seeks committee members
This week’s BIG move
Capricorn FM steps up with sponsorship deal for the ABF
Capricorn FM has stepped up to the plate with a R50 000 airtime sponsorship deal for the Advertising Benevolent Fund.
“We are pleased to be able to support and provide the ABF Vital Support Fund with this sponsorship deal. We are responding to their request for airtime in order to auction it or on-sell it to the industry. We know that the ABF raises much needed funds in this manner and we encourage all other media owners to assist in the same way,” says Lerato Molete, marketing manager of Capricorn FM
“It is wonderful to have Capricorn FM on board,” says Sharlene Vallance, executive committee member of the ABF. “Their contribution will ensure that we are able to support a few more people in our industry who really need it. A contribution of this nature ensures a steady cash flow for the ABF Vital Support Fund and allows us to provide a relief where there is very little.”
This sponsorship will see Capricorn FM participating in the ABF Presidents Cup Golf Day at the Wanderers Golf Course on the 5 June. The ABF is well known for its golf days, and always strives to ensure maximum exposure for sponsors.
Who’s moved where
OFyt appoints Greg Burke as creative director at OFyt Johannesburg
Hot on the heels of their appointment by Kia Motors South Africa, OFyt has announced the appointment of another Old Friend as partner and as the first member of the OFyt management team in Johannesburg.
Greg Burke spent nearly 30 years in the advertising industry, most of which were at Ogilvy/RS-TM where he gained extensive management experience as executive creative director of Ogilvy Cape Town and on the board of Ogilvy South Africa. Burke also conceived the famous David Kramer campaign for VW Bus, and wrote and nurtured it through its 15-year history.
He then moved to Ogilvy London as ECD on the Ford of Europe account before going on to become the founding ECD of The Blue Hive, a multi-disciplined WPP Ford agency, where his role included directing global launches for the new Focus and Fiesta models.
Burke will be OFyt JHB Creative Director and Creative Director on the KIA account. Burke has already arrived in Johannesburg and is looking forward to tackling the Kia Motors account.
New sounds on air at Algoa FM
Algoa FM enters the winter season with a hot new line-up of presenters and shows. Vuyani Nogemane (Vinny) will be presenting a new 10pm to 2am show during weekdays from the beginning of May.
KayCee Rossouw will be hosting the weekday 7-10pm slot, while the popular Tové Kane will be presenting Saturday lunch.
The changes follow the departure of Mio Khondleka and his wife Queenie Grootboom who are relocating to Johannesburg.
“We’re excited about the changes and are confident that our audience will enjoy their favourite presenters in their respective new time slots and welcome the new addition to our team”, says Operations Director, Alfie Jay.
In other line-up news, Doreen Loubser, who presented the 5-6 am slot has joined the acclaimed Algoa FM news team full time.
Highly experienced and versatile broadcaster Charl Leslie has accepted an offer to be the station’s music compiler. This follows the departure of Keri Martens to the Cape Town based KFM.
“We are confident that Charl’s wealth of experience will make a valuable contribution to the station,” says managing director of Algoa FM, Dave Tiltmann.
Who’s won what
King James Group wins BURGER KING South Africa account
BURGER KING has announced that following on a five-way pitch, the King James Group has been appointed to launch the brand in South Africa. King James has also been retained for the following year to assist with its aggressive roll out strategy across the country. BURGER KING, founded in 1953, is a global chain headquartered in Miami, United States and it currently has 12,700 outlets in 73 countries.
BURGER KING SA plans to launch its first store in Cape Town in early May and the agency will roll out a fully integrated strategy to ensure a strong brand presence for the much loved quick service restaurant which is internationally known for its Whopper.
All six communications agencies within the King James Group are involved in bringing the international brand to market and the launch campaign will rely on strategic public relations (Atmosphere Communications), social media and content marketing (Society), activation (Hammer Live Brands), digital support (Punk) and design (RSVP).
“We are obviously thrilled to win such a significant account and excited to successfully launch and build such an established global brand in South Africa,” says James Barty, group chief executive.
Joe Public Ignites Mercedes Benz
Joe Public Ignite has been awarded the Mercedes Benz Commercial Vehicles (MBCV) account following a competitive three-way pitch. Ignite is Joe Public’s below-the-line unit, which opened in February 2012.
“The addition of Mercedes-Benz to our stable of brands is extremely exciting and testament to the fact that we are achieving our philosophy of ‘Igniting Behavioural Change’,” says Tiaan Van Jaarsveldt, Ignite’s MD. “The team is thrilled to be working on this brand and we’re confident we’ll be able to effect real change for the client.”
Pippa Capstick, Ignite’s creative director add,: “It’s crucial that strategy and creative work consistently together. One of our continuous challenges, particularly in the below-the-line arena is finding creative solutions to very real business challenges on finite budgets and our ability to do just that aided in winning the Mercedes business.”
Mercedes-Benz Commercial joins Castle Lite, Anglo American, Clover, Food Corp and Jet as valued clients in this fast growing agency.
Bletchley Park wins Lindt’s SA communications account
Creative marketing agency, Bletchley Park, has been appointed to manage the South African communications for international Master Chocolatiers, Lindt & Sprungli.
The Cape Town based agency will be driving communications for the brand in South Africa, continuing to establish its luxury positioning in the market. “After an extremely competitive pitch-process, being rewarded a client of this calibre is an incredible way for us to have started the year and we’re excited to have this prestigious account join our extensive client base of leading brands,” commented Lucy Kenny, communications director of Bletchley Park.
“Bletchley Park was an obvious choice as they showed a clear understanding of our market and objectives within South Africa. We are excited to be working with their innovative approach to our brand,” says Marjolaine de Claviere, Marketing Manager for Lindt SA.
TFG to launch new gift card collection with PR partner, Greater Than
TFG (The Foschini Group have once again partnered with PR and communications specialists Greater Than to launch their new range of designer gift cards available in stores nationwide from mid April 2013.
The three new cards – themed perfectly for males, females and romance – are a fresh work of art, making them a must-have collector’s item for any purse or wallet.
“TFG appointed Greater Than as its PR partner five years ago to conceptualise and implement awareness campaigns for our gift card offering,” says TFG Group campaign and communications manager, Cindy Matungulu. “Our collaboration over the years has seen major successes for the business with the impactful launch of our gift card range in late 2009, two gold PRISA Prism Awards, as well as annual PR projects for TFG Gift Cards.”
Sector exclusivity for Nedbank Corporate with Golf Unlimited
Existing Golf Unlimited client, Nedbank Corporate, is again enjoying sector exclusivity during its latest advertising campaign with the Primedia Unlimited subsidiary, which commenced inside golf carts on GPS advertising screens, across the country on 1April.
“It’s clear from Nedbank Corporate’s continued advertising with Golf Unlimited that the bank wants to continue speaking to the High LSM consumers who frequent the golf courses where our media platform operates,” says Golf Unlimited’s CEO, Pieter Groenewald.
“This target audience is made up of affluent consumers, with 64% authorising their company’s major financial decisions and 80% involved in the running of one or more businesses,” he adds. This is Nedbank Corporate’s third year advertising with Golf Unlimited.
Who’s making moves
VWV launches music and entertainment sponsorship division VWV Massive
Global award-winning brand experience agency, the VWV Group, has announced the launch of a new division, VWV Massive and as the name suggests, everything it does is just that: massive. Headed by music and entertainment industry giants, Lloyd Cornwall and Tom Pearson-Adams, the division uses music and entertainment properties and platforms to achieve client brand objectives.
VWV CEO Mark Steinhobel says that while this is a bold move for the agency, the Group is excited about the prospects and the opportunities it can offer the market through the launch of the new division. “We believe South Africa is ready for the Massive offering. The next generation of media is a paradigm shift: properties that are owned by brands, carefully crafted to meet the needs of niched consumers. Through Masisive we will build those experiential properties together with our clients, going far beyond the traditional concepts of sponsorship into a new realm of measurable ROI.”
Massive as a business has been around for 20 years and during this time has built a reputation locally and globally for its specialist event organisation skills in the music and entertainment world. It has notched up experience in territories as far afield as China, the USA, London and Ibiza, and of course in South Africa. According to VWV Massive director and the original founder of the business, Lloyd Cornwall, Massive develops and delivers platforms built around brands and their objectives, in ways that increase the volume of a client’s message in a very niche space.
ABF provides industry updates, seeks committee members
The nucleus of the ABF’s executive committee will be elected at the forthcoming annual general meeting, and with the return to the fold of Sharlene Vallance, a long-time professional fundraiser who has been dedicated to helping the ABF, the organisation is already swinging into top gear.
Vallance has dedicated over some 20 years or more to the ABF and is welcomed back as the head of fund-raising.
There are already plans afoot for a host of new activities, starting with the traditional President’s Cup Golf Day, which will be held in early June with plenty of opportunities for sponsorship.
For the ABF to grow back into a vibrant, and vital non-profit organisation (NPO) good, energetic and committed people will be welcomed on to the new committee.
“We’re looking for ‘movers and shakers’ of any age; young, new blood as well as older, wiser blood – possibly retired but still more than able to contribute positively towards the industry,” says Riana Stander, Treasurer of the ABF.
“We want workers, not shirkers,” she continues, “and not people looking for kudos simply because they are on the ABF’s Executive Committee. “It take a certain type of personality to want to become involved and to look after disadvantaged people and we hope the industry will rally to our new calls for support.”
The ABF is requesting the industry makes their presence felt at the AGM, scheduled for the 8th May at Draft FCB, Boardroom 4, at 18h00. The full address is Pin Mill Farm, 164 Katherine Street, Sandown.
Anyone interested in becoming involved and prepared to commit the time to attend meetings and play a positive role in the future of our industry should please contact Sharlene Vallance at email@example.com
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