Provantage has successfully installed Transit.TV in all the major PRASA intermodal nodes, namely Park Station (Johannesburg), Durban Berea Station, Pretoria Station and Cape Town Station. In order to ensure that commuters are targeted effectively, the screens have been positioned strategically in key viewing and high dwell time areas within the station environments, thus securing maximum exposure and recall for brands.
“Within the first couple of months of Provantage launching TRANSIT.TV, the new digital platform has performed exceptionally well. The market has responded positively and it has ‘passed the test’ at some of South Africa’s largest and most respected media agencies,” says Jean Coetzee GM Media Sales at Provantage. “We have furthermore been very fortunate in that agencies have afforded us the opportunity to illustrate the effectiveness of TRANSIT.TV to their clients, live within the commuter environments. Thus providing proof on how effectively this network operates and the potential it provides.”
Since the launch of Transit.TV in February, a large number of brands including major pharmaceutical, fast food, breakfast and fashion retailers have selected Transit.TV as part of their communications mix in order to reach the 20 million plus economically active, weekly commuters.