For the fifth year running, Wag the Dog Publishers will award its sought-after accolades with media wwners and agencies ranking each other via independent research conducted by Brad Aigner of FGI (Freshly Ground Insights). Results will be revealed on 3 September at the exclusive MOST Awards industry bash at RoomFive, in Rivonia.
“The MOST Awards is a sought after property, and testament is shown in the returning sponsoring brands this year in Daily Sun, City Press, Sunday Sun, Ads24, The Media Shop, Vizeum, Initiative Media, DStv and the support of AMF and AMASA. We are also proud to welcome to the fold two brand new sponsors in AML (Applied Media Logic) and Habari Media,” says founder of the awards, Sandra Gordon.
Who will take this year’s top spots is anybody’s guess … In 2012 the night belonged to Provantage (overall winner, Media Owners), The Media Shop, Johannesburg (Media Agency of the year, full service category) and PHD, top specialist Media Agency.
Linda Gibson (CEO, Ads24) and Gordon Muller (CEO, GSM Quadrant) were honoured by their peers as Media Owner and Media Agency legends, respectively, and Jacques du Preez of Provantage was the Media Owner Rising Star for a staggering third successive year. Tanya Schreuder (Media Director at Vizeum) was voted Media Agency Rising Star.
For the first time last year, the MOST Lamb Awards recognised a culture of service excellence amongst smaller media agencies and media owners (who missed the required 30 research votes, but still excelled in all categories, including service delivery and innovation) as well.
“These awards are definitely the most sought-after benchmark of how companies are regarded in the media industry. The results showcase the vital need to enhance communication between owners and agencies, and so deliver the improved service levels; which can only result in a better bottom-line,” says Jacques du Preez ,(MD at Provantage Out of Home Media), a multiple winner last year, and before.
Managing director Ronell Buitenbos says the 2013 research questionnaires will be in the field from 3 June. “They will be available on The Media Online and also on the Wag the Dog website. Well over 200 owners and 200 agencies are expected to participate in this year’s research, and Wag the Dog will once again make available to respective entrants the results of the research”.
As the excitement builds, guests are assured of a most pleasurable evening, in a superb venue with excellent, secure, undercover parking on site. Tickets for the evening will be available at The Media Online, in July at a cost of R450.00 each.