Media Moves… TheMediaOnline’s weekly round up. Deeb Joins Draftfcb Johannesburg. Safrea’s Jacques Marais shines at Sony. dotJWT partners with TT100 and the Department of Science and Technology. 140 BBDO managing director position opens up. BusinessIntelligent appoints marcusbrewster. TBWA\Hunt\Lascaris Cape Town wins Celio* men’s fashion account. The Eviropaedia appoints MANGO-OMC for PR for the Eco-Logic Awards. Greater Than wins Mat & May account. Studio Muti and FoxP2 Team Up For Ster-Kinekor. Cracking open a can-do design attitude. HaveYouHeard notches up several more clients. Key Systems and Continental Outdoor Media collaborate. Source moves to Media City.
Who’s moved where
This week’s B IG move: Deeb Joins Draftfcb Johannesburg
Jonathan Deeb, a highly respected member of South Africa’s advertising industry, is to join Draftfcb Johannesburg as executive creative director from 15 July this year. With his wealth of experience from blue chip clients to niche products, he is excited about the prospect of working on the agency’s portfolio of favourite South African brands
“Draftfcb’s reputation for creating advertising that speaks to the hearts and minds of South Africans from all walks of life is second to none. My move to the agency represents an opportunity to join a talented team, and contribute to its ongoing success as well as that of its clients.
“I’m looking forward to a rapid growth curve, and to embracing all the challenges that come with creating truly integrated work that builds brand image and the client’s bottom line,” he said.
Draftfcb South Africa chief creative officer, Brett Morris, plays a major role in directing the group’s Johannesburg agency’s creative product, and he will continue to do so.
“As an accomplished art director, creative leader and new age thinker, Jonathan will strengthen the Johannesburg agency’s creative competency. Particularly, his passion for the new world of digital and its applications for marketers will help us to continue to produce advertising that is relevant and effective,” said Morris.
“I’m very excited about the level of craft that he’ll be bringing to the business, and working alongside him on some of the biggest and most important pieces of business in the industry. We look forward to welcoming him officially in the near future.”
Safrea’s Jacques Marais shines at Sony
Jacques Marais, accomplished photojournalist and author, and member of the Southern African Freelancers’ Association, has been appointed as Sony Imaging Ambassador in South Africa. Marais has enjoyed an illustrious career to date, with his writing and photography often featured in worldwide media, in addition to his own work that he has published.
Marais, who has just ended a three-year professional relationship with Nikon, has accepted an offer to align himself with Sony. This will allow him to combine image capturing on the their range of SLT and Mirrorless cameras with mobile devices, computers and action cameras. He and Nikon arrived at a mutual decision to end their working relationship and he maintains his respect for the brand.
Chantell Weatherill, Sony’s senior product manager – digital imaging, says the company is thrilled to enter into this collaboration with Marais. “No doubt the term ‘mobile office’ will be stretched to the extreme through the exciting and varied work produced by Jacques Marais Media, in partnership with Sony.”
Marias’ partnership with Sony is well underway, with numerous expeditions lined up in the immediate future, including possible outings to Venezuela and Antarctica.
dotJWT partners with TT100 and the Department of Science and Technology for its 2013 Internship Programme
Following the company’s Technology Top 100 (TT100) win last year for excellence in the management of technology, dotJWT has been confirmed as a preferred internship host partner for the TT100 / Department of Science and Technology 2013 Internship Programme.“dotJWT will be hosting two computer science graduates for the period of a year. They will be salaried and will follow a structured mentorship programme with our team and the TT100,” explains Yoav Tchelet dotJWT’s executive digital director.
TT100 was founded by chairman of The DaVinci Institute, Prof Roy Marcus, and is an academic body closely aligned with setting the requirements of winning Technology Top 100 companies. The organisation takes students who are currently undergoing their specialised technology and innovation courses, who are out of work, and place them in a 12-month internship programme at a Technology Top 100 company. The specialised development course is government led and funded.
“JWT is committed to identifying and shaping local talent. This programme, combined with the support of government and the TT100 is invaluable both to the graduates and to dotJWT,” says, Modise Makhene JWT South Africa’s CEO. “We’re looking forward to mentoring these two students and exploring innovative ideas together which will assist them in enriching their individual skill sets.”
What’s out there
140 BBDO managing director position opens up
140 BBDO has announced that MD Eric D’Oliveira will depart the Cape Town based agency at the end of June 2013. Group CEO Keith Shipley says this means that the best MD position in the country is now open for interviews.
Shipley says that while the departure of D’Oliveira is a loss for the agency, he had fulfilled his initial remit. “Seven years ago, Eric joined what was then BBDO Cape Town with the specific task of injecting energy into a lack-lustre operation. Alongside partners Ivan Johnson and Matt Riley, Eric successfully re-launched the agency as 140 BBDO in February 2011 and the agency hasn’t looked back, regularly ranked among the leading Cape Town agencies in both the creative and new business rankings.” The agency also walked away with the coveted APEX Grand Prix award in 2012.
Shipley is confident that the success and growth of 140 BBDO will be maintained under the partnership of Group Planning Director Matt Riley and Executive Creative Director Ivan Johnson, and that the new MD will accelerate past successes.
“Eric is joining Draftfcb to repeat what he did with our Cape Town office. We wish him everything of the best and thank him for his contribution to 140 BBDO,” concludes Shipley.
Who’s won what
BusinessIntelligent appoints marcusbrewster
BusinessIntelligent, a South African provider of business intelligence and application development solutions, has appointed integrated communications firm marcusbrewster as its PR agency of record. The award-winning PR firm will assist BusinessIntelligent with a suite of corporate communication services including thought leadership, media engagement, case study development and influencer events in the business-to-business environment.
“BusinessIntelligent CEO Nick Bell has a proven track record, having successfully helped companies improve their performance and operational effectiveness. His organisation continues to be trusted consultants to South Africa’s top companies including SAB, Harmony Gold, ArcelorMittal, Simba, Barloworld, Foodcorp, SABMiller, Cobra and Legalwise to name a few,” says marcusbrewster account director, Monica Braganca,
Commenting on his firm’s successful growth trajectory, Bell says “BusinessIntelligent ‘s approach to business intelligence has been disruptive to the market. Through partnering with the fastest growing business intelligence vendor globally and in South Africa, QlikView, the company ensures that new ideas and technologies facilitate the client’s journey to improvement”.
TBWA\Hunt\Lascaris Cape Town wins Celio* men’s fashion account
TBWA\Hunt\Lascaris Cape Town has won the advertising account for Celio*, one of France’s leading men’s fashion brands. Celio* is the first mainstream French fashion brand to launch in South Africa and is believed to be the country’s first international fashion range for men only.
“Celio* sells 35 million pieces every year. It has 1 000 stores in more than 60 countries across five continents and is perhaps the world’s fastest growing men’s fashion brand,” says agency managing director Tim Culley commented.
“International expansion is a strategic priority and news that Celio* has identified South Africa as an emerging market with strong growth potential is great news. The brand’s selection of a Cape Town agency to drive its advertising campaigns in the region is further confirmation that Cape Town is increasingly viewed internationally as South Africa’s capital for style and design.”
Celio* has already opened its first South African store at Canal Walk, Cape Town and TBWA\Hunt\Lascaris\ Cape Town handled the store opening advertising and promotional work.
The Eviropaedia appoints MANGO-OMC for PR for the Eco-Logic Awards
MANGO-OMC has announced that it has been hired by one of South Africa’s very first ‘green’ publications and directories, The Enviropaedia, to handle the communications role for the Eco Logic Awards taking place in Maropeng, Gauteng on 26 September 2013.
One of the key objectives of The Enviropaedia and the Eco Logic Awards is to empower consumers to live and work in a more sustainable manner and to become ‘ethical consumers’ by buying and supporting products and services from organisations that care about the environment and climate change.
Now in their third year, the Awards recognise individuals and organisations that are making a real and measurable contribution towards creating a more sustainable world to live in.
“Not only are we passionate about sustainability, but we believe in operating in a blue economy,” says account director, Nicole Capper: The opportunity to work with The Enviropaedia on these Awards is truly aligned with our internal ethic and we look forward to an exciting project.”
Greater Than wins Mat & May account
New accessory brand Mat & May has appointed Greater Than to launch their on-trend brand in South Africa through an innovative PR campaign. Just like Mat & May, this fresh, fun and playful campaign, targeting young women and men who want a fashion look that is on-trend, humorous and rule-breaking, will incorporate various traditional and non-traditional activities.
“Getting Mat & May products featured in top fashion and lifestyle media is a must, but we will also shaking things up with social media and unique influencer and media brand experiences,” says Galia Kerbel, managing director of Greater Than.
“We wanted to create a brand for youthful individuals that would appeal to the fun-loving and unconventional side of their personality,” says Renee New, Mat & May merchandise executive. “Through our in-store experience we want to entice consumers to get noticed, to live the dream and to be different, while not forgetting to play. Greater Than embraced the essence of our brand from the start and their vast experience in growing international and local fashion and consumer brands made this appointment really easy.”
Studio Muti and FoxP2 Team Up For Ster-Kinekor
Illustration company, Muti, and FoxP2 have created a series of neo-vintage travel posters for Ster-Kinekor Theatres, South Africa’s leading cinema house. They feature fictitious destinations from four well-known movies, such as King Kong, The Shining, Avatar and Lord of the Rings. Muti illustrated locations found only in the respective movies and portrayed them as destinations in a classic, mid-century travel poster style.
Founded in 2011, Muti has made its name as a creative studio specialising in illustration, typography and design. The studio’s work has regularly been featured on top design sites such as behance.net and grainedit.com.
“I’ve admired Muti’s work for quite some time now,” says FoxP2 ECD, Justin Gomes, “so I jumped at the opportunity to work with them. Their muted tones and hand-drawn typography really evoke a sense of nostalgia which was perfect for this job.”
Muti works with an array of local and international clients that include Nando’s, Ster-Kinekor, Old Mutual, Lotto Italia, Condé Naste Traveller, Canadian Tire, Cadbury’s, Heart FM, First National Bank, Vodacom, Marie Claire, SAA, Castle Lager, Sanlam, Schick, Men’s Health, Wordsworth, WooThemes
Cracking open a can-do design attitude
Most Savanna fans think of their favourite dry cider in a quirky bottle with a lemon wedge in the neck. So much so that one of the signatory features of SA’s favourite cider is its presentation. Nevertheless, part of the success of any great brand is its ability to shift with times, innovate, re-invent itself and thereby create ongoing interest and excitement.
When the great dry drink approached their long-term packaging partner, Just Design, to assist with relooking the brand table stakes; they identified that Savanna needed to really shake things up in the mission to become more take-anywhere ready-for-anything and successfully meet modern-day consumers’ quest for convenience. The design challenge was to translate the identifiable elements of the brand architecture onto an entirely new format: a 330ml can.
Just Design set about creating a can design as iconic as the original Savanna bottle, demonstrating the value of over 12 years of experience in FMCG packaging and design. The resulting product is instantly recognisable as Savanna inside and out. The same uncompromising quality of cider complimented by packaging that lives up to the brand identity by being simple, unpretentious and classic. Brimming with Savanna cool, it is the natural evolution of one of South Africa’s iconic brands.
HaveYouHeard notches up several more clients
International industry-leading word-of-mouth marketing agency, HaveYouHeard recently scooped several more heavyweight brands to add to its growing client portfolio. These include DSTV Mobile; MyPlanet, a fundraising programme to provide community-minded people the opportunity to support a worthy cause; and Equisweet, Huletts’ range of low-kilojoule sweeteners for the health conscious, to their expanding client base.
Who’s making moves
Key Systems and Continental Outdoor Media collaborate
Key Systems, a global provider of software solutions for the out of home advertising industry, has created a tailored asset management solution for Continental Outdoor Media, Africa’s largest billboard advertising company operating in 14 countries in sub-Saharan Africa.
Continental Outdoor’s key focus for the past few years, and going forward, is that of becoming more flexible and targeted with their digital offering to marketers with the aim to offer relevant and niche messages to consumers at the appropriate time and place. Coupled with the traditional Outdoor Advertising formats such as billboards and street furniture which still, and will, form a significant part of the business, their Digital Out of Home (DOOH) products that have been developed will require an asset management solution that provides immediate and relevant solutions to the business and clients.
“We chose Key Systems for our new asset administration system because the software meets our requirements and it also gives us room for expansion. We have known Key Systems for some time and have been impressed by its global reach, and its ability to satisfy clients’ requirements worldwide,” says Bazil Lauryssen, Continental CEO. This is a major consideration for us as we will be installing Fusion in 14 countries with over 175 users, therefore reliability and good customer support are a must.’
Source moves to Media City
The Primedia Unlimited subsidiary Source, which specialises in integrated digital and CRM marketing solutions for malls, has relocated to Unlimited’s head office in Sandton for the unit to be more closely involved with each of the company’s subsidiaries
The team, consisting of Lee Saunders, Chief Technology Officer (CTO); Ilze Muller as executive: transactional services; Adri Visser in the position of executive: client Services are the key members of the company, each with their own specialisation.
Source will form an additional resource under Primedia Unlimited’s Mall Division, which is overseen by CEO Molefi Moloantoa. “The move is a result of several factors,” he says, ‘the first is that it makes absolute sense and allows for fantastic synergy to have a team like Source within our building which gives us access to a great pool of talent specialised in the digital and CRM fields. Another factor that came into play is simply that of space needed for the growing team which Media City is able to provide.”
Services offered by Source include website design and hosting, App creation, tailor made CRM/loyalty programmes, social media management and advertising, mobile developments and software platforms.
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